{
 "id": "m-1b07bc5e65",
 "slug": "vestal-university-plaza",
 "type": "mall",
 "name": "University Plaza",
 "aka": [
  "U Club"
 ],
 "city": "Vestal",
 "county": "Broome County",
 "state": "NY",
 "country": "US",
 "census_division": 2,
 "lat": 42.09219,
 "lon": -75.95351,
 "geocode_method": null,
 "address": null,
 "metro": null,
 "original_use": "mall",
 "year_opened": null,
 "year_closed": null,
 "acres": null,
 "gla_sqft": null,
 "stores_peak": null,
 "levels": null,
 "original_developer": null,
 "original_architect": null,
 "before_notes": null,
 "strategy": [
  "redevelop",
  "reinhabit"
 ],
 "new_use": [],
 "share_retrofit": null,
 "status": "built",
 "year_retrofit": 2017,
 "developer": null,
 "architect": null,
 "after_notes": "\u2022 Partial reinhabitation: retail, fitness\n\u2022 Redevelopment: student housing",
 "narrative": null,
 "narrative_license": null,
 "narrative_source": null,
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": null,
 "planning_notes": null,
 "wikidata_qid": null,
 "wikipedia": null,
 "osm_id": null,
 "verified": "curated",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2021-01-20",
 "created": "2026-10-18",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": "36007",
 "opp_score": 0.0,
 "opp_reasons": [
  "retrofit already built"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
 "elements": [
  {
   "slug": "era-retrofit-2010s",
   "name": "Retrofit 2010s",
   "grp": "era",
   "evidence": "2017",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "web-social-facebook",
   "name": "On Facebook",
   "grp": "finance",
   "evidence": "https://www.facebook.com/145749795460023",
   "origin": "overture"
  },
  {
   "slug": "web-site-dead",
   "name": "Website dead or redirecting",
   "grp": "finance",
   "evidence": "http://www.universityplazany.com",
   "origin": "overture / http check"
  },
  {
   "slug": "place-15-minute",
   "name": "15-minute neighbourhood (5+ of 6 daily needs within 800 m)",
   "grp": "place",
   "evidence": "5/6",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-retail-shrinking-county",
   "name": "County lost 10%+ of retail establishments since 2012",
   "grp": "place",
   "evidence": "-12%",
   "origin": "census-cbp"
  },
  {
   "slug": "place-hazard-tornado",
   "name": "High tornado risk",
   "grp": "place",
   "evidence": "Relatively High",
   "origin": "fema-nri"
  },
  {
   "slug": "place-lower-income",
   "name": "Lower-income tract (< $50k)",
   "grp": "place",
   "evidence": "$49,167",
   "origin": "census-acs"
  },
  {
   "slug": "place-income-flat",
   "name": "Tract income flat or down since 2013",
   "grp": "place",
   "evidence": "-11%",
   "origin": "census-acs"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "\u2022 Partial reinhabitation: retail, fitness\n\u2022 Redevelopment: student housing",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "strategy-reinhabit",
   "name": "Reinhabited",
   "grp": "strategy",
   "evidence": "\u2022 Partial reinhabitation: retail, fitness\n\u2022 Redevelopment: student housing",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "use-housing",
   "name": "Housing",
   "grp": "use",
   "evidence": "al reinhabitation: retail, fitness\n\u2022 Redevelopment: student housing",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "use-retail",
   "name": "Retail (continued)",
   "grp": "use",
   "evidence": "\u2022 Partial reinhabitation: retail, fitness\n\u2022 Redevelopment: student housing",
   "origin": "arcgis-webmap"
  }
 ],
 "sources": [
  {
   "id": 169,
   "site_id": "m-1b07bc5e65",
   "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f",
   "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26\u2026)",
   "publisher": null,
   "date": "2021-01-20",
   "quote": null,
   "kind": "news",
   "license": null,
   "retrieved": "2026-10-18"
  }
 ],
 "parties": [],
 "events": [
  {
   "id": 123,
   "site_id": "m-1b07bc5e65",
   "date": null,
   "year": 2017,
   "kind": "retrofit",
   "detail": "Retrofit: redevelop, reinhabit",
   "share": null,
   "source_id": null,
   "verified": "curated"
  }
 ],
 "gallery": [],
 "anchors": [],
 "deals": [],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "University Plaza opened as a mall in Vestal, NY. In 2017 it underwent a retrofit combining partial reinhabitation (retail, fitness) and redevelopment (student housing). The site is now built with those uses.",
   "why": "not stated in the record",
   "where_it_stands": "The site is currently built (post\u20112017 retrofit) and its controlling entity is not specified in the record.",
   "for_a_planner": [
    "Retrofit strategy combined reinhabit and redevelop, as shown by the 2017 events.",
    "Partial reinhabitation added retail and fitness uses; redevelopment introduced student housing.",
    "Open questions include the extent of remaining vacant space and long\u2011term compatibility of student housing with surrounding land use."
   ],
   "for_a_developer": [
    "Site size and exact ownership are not provided in the record.",
    "Entitlement stage is post\u2011retrofit (built in 2017) with no further approvals noted.",
    "Context layer shows 4 bus stops, a motorway junction, no rail; tract data indicates a population of ~9,800, median household income $49,167, median gross rent $1,092, renter share 49%, vacancy 19%, and low transit commute share (6.4%)."
   ],
   "risks_and_unknowns": [
    "Opening year and original anchor tenant composition are unknown.",
    "Ownership entity and any deed restrictions are not specified.",
    "Exact site dimensions, parcel boundaries, and current vacancy levels are missing.",
    "Flood\u2011plain, environmental, or utility constraints from context layers are not detailed.",
    "The single source (sources_count\u202f=\u202f1) suggests the data may be thin and unverified."
   ],
   "data_quality": "thin",
   "one_line": "University Plaza mall was reinhabited and redeveloped to student housing in 2017; now built with retail, fitness, housing.",
   "model": "nvidia/nemotron-3-super-120b-a12b",
   "machine": "NVIDIA API via Hermes CT",
   "record_sha1": "330307576e46"
  },
  "edgar": {
   "query": "University Plaza",
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   "source": "Zillow Research (ZHVI, ZORI)"
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   "base": "2000=100 (FHFA annual tract index, all-transactions)",
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   "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract",
   "retrieved": "2026-10-20"
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   "risk_score": 70.1,
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   "eal_score": 49.4,
   "eal_rating": "Relatively Low",
   "expected_annual_loss_usd": 1354392,
   "social_vulnerability": "Very High",
   "community_resilience": "Relatively High",
   "hazards": {
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    "tornado": "Relatively High",
    "inland flooding": "Relatively Moderate",
    "heat wave": "Relatively Moderate",
    "wildfire": "Very Low",
    "earthquake": "Relatively Low",
    "hail": "Relatively Low",
    "strong wind": "Relatively Moderate",
    "winter weather": "Very High",
    "landslide": "Very Low",
    "ice storm": "Relatively Moderate",
    "cold wave": "Relatively High",
    "lightning": "Relatively High"
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    "cold wave",
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   "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)",
   "retrieved": "2026-10-20"
  },
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   "place": {
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    "name": "University Plaza Apartments",
    "category": "historic_site",
    "operating_status": "open",
    "websites": [
     "http://www.universityplazany.com"
    ],
    "socials": [
     "https://www.facebook.com/145749795460023"
    ],
    "phones": [
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    "emails": [
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    "address": {
     "freeform": "4710 Vestal Pkwy E",
     "locality": "Vestal",
     "region": "NY",
     "postcode": "13850-3762"
    },
    "brand_wikidata": null,
    "confidence": 0.9133633357286454,
    "lat": 42.091133,
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    "providers": [
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     "Overture-signals",
     "meta"
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    "match_score": 4,
    "explore": "https://explore.overturemaps.org/?feature=places.place.eed9bf08-fb47-4616-a63e-d059ed349172#17/42.09113/-75.95050"
   },
   "retrieved": "2026-10-15",
   "building": {
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    "names": "Planet Fitness",
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    "explore": "https://explore.overturemaps.org/?feature=buildings.building.8accb1fb-5973-4225-87f5-df8f6101b003#17/42.09219/-75.95351"
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  },
  "peers": {
   "peers": [
    {
     "id": "m-f445cba2c2",
     "name": "Amsterdam Riverfront Center",
     "city": "Amsterdam",
     "state": "NY",
     "score": 5.5,
     "why": [
      "same strategy: reinhabit",
      "also in NY"
     ]
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    {
     "id": "m-335d39f8e5",
     "name": "Como Mall",
     "city": "Cheektowaga",
     "state": "NY",
     "score": 5.5,
     "why": [
      "same strategy: reinhabit",
      "also in NY"
     ]
    },
    {
     "id": "m-b0312efefe",
     "name": "Albee Square Mall",
     "city": "Brooklyn",
     "state": "NY",
     "score": 5.5,
     "why": [
      "same strategy: redevelop",
      "also in NY"
     ]
    },
    {
     "id": "n-94e53d9424",
     "name": "Driver's Village",
     "city": "Cicero",
     "state": "NY",
     "score": 5.0,
     "why": [
      "same strategy: redevelop, reinhabit",
      "also in NY"
     ]
    },
    {
     "id": "m-e594aa16bf",
     "name": "100 Oaks Mall",
     "city": "Nashville",
     "state": "TN",
     "score": 4.5,
     "why": [
      "same strategy: reinhabit"
     ]
    },
    {
     "id": "m-0828e55f1a",
     "name": "Buford Clairmont Mall",
     "city": "Chamblee",
     "state": "GA",
     "score": 4.5,
     "why": [
      "same strategy: reinhabit"
     ]
    }
   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "permits": {
   "county": "Broome County",
   "2024": {
    "units_1": 72,
    "units_2_4": 0,
    "units_5plus": 269,
    "value_total": 52128218
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   "2023": {
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    "units_5plus": 173,
    "value_total": 27041708
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   "retrieved": "2026-10-18"
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  "qcew_retail": {
   "county": "36007",
   "year": 2025,
   "establishments": 602,
   "employment": 9339,
   "avg_annual_pay": 39922,
   "lq_employment": 1.13,
   "employment_change_1y": -1.5,
   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
  },
  "retail_trend": {
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   "grades": "PK-12",
   "district_vintage": "SY2024-25",
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   "schools": [
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    "VESTAL HILLS ELEMENTARY SCHOOL"
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   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
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  "storms": {
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   "events": 426,
   "by_type": {
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    "Flash Flood": 78,
    "Hail": 53,
    "Flood": 16,
    "Lightning": 6,
    "Tornado": 3,
    "Funnel Cloud": 2,
    "Heavy Rain": 1
   },
   "property_damage_usd": 28800150,
   "deaths_direct": 0,
   "injuries_direct": 0,
   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
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   "socioeconomic_pct": 0.66,
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   "retrieved": "2026-10-16",
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   "median_hh_income_change": -0.112,
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   "year": "2024",
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   "jobs_per_acre": 3.66,
   "jobs_45min_auto": 23724,
   "jobs_45min_transit": -99999,
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   "housing_units": 897,
   "acres_land": 340.0,
   "retrieved": "2026-10-15"
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  "web": {
   "images": [
    {
     "title": "University Plaza, New York University | Pei Cobb Freed & P\u2026",
     "page": "https://www.pcf-p.com/projects/university-plaza-new-york-university/",
     "host": "pcf-p.com",
     "img": "https://pcfandtypecodewebstuff.s3.amazonaws.com/images/1.ext.GeorgeCserna.6032_E07_00.max-1600x1600.jpg",
     "engine": "bing images"
    },
    {
     "title": "Amherst, NY: Colucci and DeBoth of Cushman Wakefield | Pyramid ...",
     "page": "https://www.pyramidbrokerage.com/amherst-ny-colucci-and-deboth-of-cushman-wakefield-pyramid-brokerage-company-broker-the-sale-of-the-165000-\u00b1-sf-university-plaza-shopping-center/",
     "host": "pyramidbrokerage.com",
     "img": "https://www.pyramidbrokerage.com/wp-content/uploads/2016/05/3500-Main-Street.jpg",
     "engine": "bing images"
    },
    {
     "title": "Retail Space for Lease in Amherst, NY | University Plaza | PECO",
     "page": "https://www.phillipsedison.com/property/new-york/buffalo-ny/amherst/university-plaza",
     "host": "phillipsedison.com",
     "img": "https://www.phillipsedison.com/sites/default/files/property/images/010797_008.jpg",
     "engine": "bing images"
    },
    {
     "title": "University Plaza Apartments and Nearby Vestal Apartments For Rent ...",
     "page": "https://www.apartmenthomeliving.com/apartment-finder/University-Plaza-Apartments-Vestal-NY-13850-38188",
     "host": "apartmenthomeliving.com",
     "img": "https://images1.apartmenthomeliving.com/m2/P6DyFLqNUJ5xJO-VEqa4TqCxj4s00Ux8NF9Mw79JnWc/H540W960/map.jpg",
     "engine": "bing images"
    },
    {
     "title": "UNIVERSITY PLAZA \u2013 DSEA Inc",
     "page": "http://dseainc.com/portfolio/university-plaza/",
     "host": "dseainc.com",
     "img": "http://dseainc.com/wp-content/uploads/2021/08/University-0-1140x570.jpg",
     "engine": "bing images"
    },
    {
     "title": "University Plaza",
     "page": "https://cast-cap.com/properties/university-plaza",
     "host": "cast-cap.com",
     "img": "https://res.cloudinary.com/luxuryp/images/w_1280,c_limit,f_auto,q_auto/kqg2dqycaynh5bn956n8/university-plaza-brochure-01",
     "engine": "bing images"
    },
    {
     "title": "As Brooklyn's first supertall gets craned, 1 University Plaza to bring ...",
     "page": "https://www.cityrealty.com/nyc/market-insight/features/future-nyc/as-brooklyn039s-first-supertall-gets-craned-1-university-plaza-bring-476-units-liu-campus/39201",
     "host": "cityrealty.com",
     "img": "https://thumbs.cityrealty.com/assets/smart/1004x/webp/5/5a/5a7edda92300b1862b5a5e0ee582f92d26a40020/1-university-plaza.jpg",
     "engine": "bing images"
    }
   ],
   "refs": [],
   "query": "\"University Plaza\" Vestal NY",
   "retrieved": "2026-10-15"
  },
  "web_presence": {
   "websites": [
    "http://www.universityplazany.com"
   ],
   "socials": [
    "https://www.facebook.com/145749795460023"
   ],
   "phones": [
    "+16077291542"
   ],
   "platforms": [
    "facebook"
   ],
   "overture_id": "eed9bf08-fb47-4616-a63e-d059ed349172",
   "website_status": 0,
   "website_final": "http://www.universityplazany.com/",
   "website_alive": false,
   "retrieved": "2026-10-15",
   "wayback": {
    "host": "www.universityplazany.com",
    "first_capture": "20050209",
    "last_capture": "20141017",
    "pages_of_captures": 1,
    "archive_url": "https://web.archive.org/web/*/www.universityplazany.com",
    "retrieved": "2026-10-16"
   }
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/ny/vestal-university-plaza/",
 "photo": null,
 "provenance": {
  "*": "arcgis-webmap",
  "authors_title": "arcgis-webmap",
  "authors_text": "arcgis-webmap",
  "authors_layer": "arcgis-webmap",
  "after_notes": "arcgis-webmap",
  "year_retrofit": "arcgis-webmap",
  "status": "derived from authors' map (retrofit year present)",
  "strategy": "arcgis-webmap"
 },
 "links_out": [
  {
   "group": "official",
   "label": "EDGAR filer \u00b7 Vereit, Inc.",
   "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1507385&owner=include&count=40",
   "why": "all SEC filings by this public filer; a text match for the site name in its filings, not proof of a loan",
   "from": "edgar.cik 0001507385",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Filing 0001507385-19-000026 (10-K)",
   "url": "https://www.sec.gov/Archives/edgar/data/1507385/000150738519000026/",
   "why": "the filing folder where the site name was found",
   "from": "edgar.acc 0001507385-19-000026",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EDGAR filer \u00b7 Vereit Operating Partnership, L.P.",
   "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1528059&owner=include&count=40",
   "why": "all SEC filings by this public filer; a text match for the site name in its filings, not proof of a loan",
   "from": "edgar.cik 0001528059",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Filing 0001507385-19-000026 (10-K)",
   "url": "https://www.sec.gov/Archives/edgar/data/1528059/000150738519000026/",
   "why": "the filing folder where the site name was found",
   "from": "edgar.acc 0001507385-19-000026",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EDGAR full-text search: \u201cUniversity Plaza\u201d",
   "url": "https://www.sec.gov/edgar/search/#/q=%22University%20Plaza%22",
   "why": "the SEC's full-text search for the name used in the match (checked in a browser 21 Oct 2026); re-run it for newer filings",
   "from": "edgar.query \u2192 search",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Census tract 36007014302 profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=1400000US36007014302",
   "why": "the Census Bureau's own profile of the tract around the site point",
   "from": "tract.geoid 36007014302",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Census tract 36007014302 on Census Reporter",
   "url": "https://censusreporter.org/profiles/14000US36007014302/",
   "why": "the same ACS figures, readable; Census Reporter is a Knight Lab project",
   "from": "tract.geoid 36007014302",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Broome County (36007) profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=050XX00US36007",
   "why": "the county's Census profile",
   "from": "site.county_fips 36007",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "FEMA flood map (NFHL) at this point",
   "url": "https://msc.fema.gov/portal/search?AddressQuery=42.09219%2C-75.95351",
   "why": "FEMA Map Service Center search by coordinates: the effective flood zone and panel",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EPA ECHO facilities within 1 mile",
   "url": "https://echo.epa.gov/facilities/facility-search/results?p_lat=42.09219&p_long=-75.95351&p_radius=1",
   "why": "EPA Enforcement and Compliance History: regulated facilities near the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Wikimedia Commons photos within 500 m",
   "url": "https://commons.wikimedia.org/w/index.php?title=Special:Search&search=nearcoord%3A500m%2C42.09219%2C-75.95351&ns6=1",
   "why": "a Commons geo-search around the point; licences vary by file",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Retrofitting Suburbia (book site)",
   "url": "https://www.retrofittingsuburbia.com/",
   "why": "Ellen Dunham-Jones and June Williamson's book and case studies, the research this database is built on",
   "from": "constant",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Google Maps",
   "url": "https://www.google.com/maps/search/?api=1&query=42.09219%2C-75.95351",
   "why": "the point on Google Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Street View",
   "url": "https://www.google.com/maps/@?api=1&map_action=pano&viewpoint=42.09219%2C-75.95351",
   "why": "the nearest Street View panorama",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Bing Maps",
   "url": "https://www.bing.com/maps?cp=42.09219~-75.95351&lvl=17",
   "why": "the point on Bing Maps (Bird's eye where available)",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Apple Maps",
   "url": "https://maps.apple.com/?ll=42.09219,-75.95351&z=17&q=University%20Plaza",
   "why": "the point on Apple Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "OpenStreetMap",
   "url": "https://www.openstreetmap.org/?mlat=42.09219&mlon=-75.95351#map=17/42.09219/-75.95351",
   "why": "the point on OpenStreetMap",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Walk Score at this point",
   "url": "https://www.walkscore.com/score/loc/lat=42.09219/lng=-75.95351",
   "why": "Walk Score's walkability, transit and bike scores for the coordinates",
   "from": "site.lat/lon",
   "rel": "noopener nofollow"
  },
  {
   "group": "place",
   "label": "Transitland map",
   "url": "https://www.transit.land/map#17/42.09219/-75.95351",
   "why": "transit routes and stops from open GTFS feeds around the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "USGS National Map",
   "url": "https://apps.nationalmap.gov/viewer/?center=-75.95351,42.09219&zoom=16",
   "why": "topographic and elevation layers from the USGS",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "market",
   "label": "LoopNet: for sale in Vestal, NY",
   "url": "https://www.loopnet.com/search/commercial-real-estate/vestal-ny/for-sale/",
   "why": "LoopNet's city search (checked in a browser 21 Oct 2026); the site itself may or may not be listed",
   "from": "site.city + state \u2192 search",
   "rel": "noopener nofollow sponsored"
  },
  {
   "group": "news",
   "label": "Google News: \u201cUniversity Plaza\u201d",
   "url": "https://news.google.com/search?q=%22University+Plaza%22+Vestal",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "news",
   "label": "Bing News: \u201cUniversity Plaza\u201d",
   "url": "https://www.bing.com/news/search?q=%22University+Plaza%22+Vestal",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "news",
   "label": "Wayback Machine \u00b7 www.universityplazany.com (2005\u20132014)",
   "url": "https://web.archive.org/web/*/www.universityplazany.com",
   "why": "every archived capture of the site's own website",
   "from": "web_presence.wayback.archive_url",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Vestal, New York on Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Vestal,_New_York",
   "why": "the city or town's article: government, history, demographics",
   "from": "city_wikipedia.json (Wikipedia API)",
   "rel": "noopener"
  }
 ]
}