{
 "id": "m-ddd67f858a",
 "slug": "muskego-parkland-mall",
 "type": "mall",
 "name": "Parkland Mall",
 "aka": [
  "Parkland Towne Center"
 ],
 "city": "Muskego",
 "county": "Waukesha County",
 "state": "WI",
 "country": "US",
 "census_division": 3,
 "lat": 42.90966,
 "lon": -88.1276,
 "geocode_method": null,
 "address": null,
 "metro": null,
 "original_use": "mall",
 "year_opened": 1974,
 "year_closed": 1999,
 "acres": 10.8,
 "gla_sqft": null,
 "stores_peak": null,
 "levels": null,
 "original_developer": "Raich-Lawent",
 "original_architect": null,
 "before_notes": null,
 "strategy": [
  "redevelop"
 ],
 "new_use": [],
 "share_retrofit": null,
 "status": "built",
 "year_retrofit": 2016,
 "developer": null,
 "architect": null,
 "after_notes": "\u2022 Redevelopment:\u00a0retail and residential",
 "narrative": null,
 "narrative_license": null,
 "narrative_source": null,
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": null,
 "planning_notes": null,
 "wikidata_qid": null,
 "wikipedia": null,
 "osm_id": null,
 "verified": "curated",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2026-10-21T23:13:28Z",
 "created": "2026-10-18",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": "55133",
 "opp_score": 0.0,
 "opp_reasons": [
  "retrofit already built"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
 "elements": [
  {
   "slug": "era-closed-1990s",
   "name": "Closed 1990s",
   "grp": "era",
   "evidence": "1999",
   "origin": "hermes-web"
  },
  {
   "slug": "era-opened-1970s",
   "name": "Opened 1970s",
   "grp": "era",
   "evidence": "1974",
   "origin": "hermes-web"
  },
  {
   "slug": "era-retrofit-2010s",
   "name": "Retrofit 2010s",
   "grp": "era",
   "evidence": "2016",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "web-social-facebook",
   "name": "On Facebook",
   "grp": "finance",
   "evidence": "https://www.facebook.com/100358877261889",
   "origin": "overture"
  },
  {
   "slug": "place-15-minute",
   "name": "15-minute neighborhood (5+ of 6 daily needs within 800 m)",
   "grp": "place",
   "evidence": "6/6",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-bike",
   "name": "Bike network nearby",
   "grp": "place",
   "evidence": "53 ways",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-grocery-800m",
   "name": "Grocery within 800 m",
   "grp": "place",
   "evidence": "1 stores",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-high-income",
   "name": "High-income tract ($100k+)",
   "grp": "place",
   "evidence": "$112,379",
   "origin": "census-acs"
  },
  {
   "slug": "place-low-vulnerability",
   "name": "Low social vulnerability tract (SVI \u2264 0.25)",
   "grp": "place",
   "evidence": "0.09",
   "origin": "cdc-svi"
  },
  {
   "slug": "place-historic",
   "name": "National Register place within 500 m",
   "grp": "place",
   "evidence": "Muskego State Graded School",
   "origin": "nps-nrhp"
  },
  {
   "slug": "scale-small-site",
   "name": "Under 20 acres",
   "grp": "scale",
   "evidence": "10.8 acres",
   "origin": "hermes-web"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "record"
  },
  {
   "slug": "use-housing",
   "name": "Housing",
   "grp": "use",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "use-retail",
   "name": "Retail (continued)",
   "grp": "use",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "arcgis-webmap"
  }
 ],
 "sources": [
  {
   "id": 9799,
   "site_id": "m-ddd67f858a",
   "url": "https://patch.com/wisconsin/muskego/parkland-mall-an-early-merchant-development",
   "title": "found by hermes-web",
   "publisher": null,
   "date": null,
   "quote": "In 1972 and 1973, with the completion of the mall and a grand opening featured in March of 1974.",
   "kind": "hermes-web",
   "license": null,
   "retrieved": "2026-10-21"
  },
  {
   "id": 9800,
   "site_id": "m-ddd67f858a",
   "url": "https://patch.com/wisconsin/muskego/whats-your-take-parkland-mall-redevelopment-now-moving-ahead",
   "title": "found by hermes-web",
   "publisher": null,
   "date": null,
   "quote": "The Parkland Towne Center will be built on 10.8 acres on Janesville Road \u2026",
   "kind": "hermes-web",
   "license": null,
   "retrieved": "2026-10-21"
  },
  {
   "id": 9801,
   "site_id": "m-ddd67f858a",
   "url": "https://biztimes.com/mixed-use-development-planned-for-former-parkland-mall-site-in-muskego",
   "title": "found by hermes-web",
   "publisher": null,
   "date": null,
   "quote": "The 11-acre site at S74 W17000 Janesville Road has been vacant since the former Parkland Mall was torn down in 1999.",
   "kind": "hermes-web",
   "license": null,
   "retrieved": "2026-10-21"
  },
  {
   "id": 9802,
   "site_id": "m-ddd67f858a",
   "url": "https://patch.com/wisconsin/muskego/parkland-mall-an-early-merchant-development",
   "title": "found by hermes-web",
   "publisher": null,
   "date": null,
   "quote": "Parkland Mall was built in the early 1970s by developer Raich-Lawent.",
   "kind": "hermes-web",
   "license": null,
   "retrieved": "2026-10-21"
  },
  {
   "id": 256,
   "site_id": "m-ddd67f858a",
   "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f",
   "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26\u2026)",
   "publisher": null,
   "date": "2021-01-20",
   "quote": null,
   "kind": "news",
   "license": null,
   "retrieved": "2026-10-18"
  }
 ],
 "parties": [],
 "events": [
  {
   "id": 198,
   "site_id": "m-ddd67f858a",
   "date": null,
   "year": 2016,
   "kind": "retrofit",
   "detail": "Retrofit: redevelop",
   "share": null,
   "source_id": null,
   "verified": "curated"
  }
 ],
 "gallery": [],
 "anchors": [
  {
   "name": "Ben Franklin Department Store",
   "wikipedia": null,
   "category": null
  },
  {
   "name": "Jerome Drugs",
   "wikipedia": null,
   "category": null
  }
 ],
 "deals": [],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "Parkland Mall opened as a traditional mall in Muskego, WI (opening date not recorded). In 2016 it underwent a retrofit redevelopment into a mixed\u2011use retail and residential project. The site is now listed as built.",
   "why": "not stated in the record",
   "where_it_stands": "The site is currently built; ownership and controlling entity are not specified in the record.",
   "for_a_planner": [
    "Redevelopment strategy labeled \u201credevelop\u201d was applied in 2016.",
    "After\u2011notes indicate a planned mix of retail and residential uses.",
    "Open questions include the phasing of residential components and any affordability provisions.",
    "Policy tools or incentives used to enable the retrofit are not documented."
   ],
   "for_a_developer": [
    "Site size and parcel boundaries are not provided in the record.",
    "Control/ownership of the property is unknown.",
    "Entitlements appear to have been completed by the 2016 retrofit date, but details are missing.",
    "Context\u2011layer constraints such as flood risk, transit access, or environmental factors are not recorded."
   ],
   "risks_and_unknowns": [
    "Original opening date and anchor tenant history are unknown.",
    "Current ownership and management entity are not documented.",
    "Exact parcel size, zoning designation, and land\u2011use entitlements are unspecified.",
    "Context\u2011layer data (floodplain, transit proximity, environmental constraints) are absent.",
    "Market\u2011level signals from surrounding tract data are not included."
   ],
   "data_quality": "thin",
   "one_line": "Parkland Mall in Muskego, WI was redeveloped in 2016 into retail and residential use; current status built, details sparse today.",
   "model": "nvidia/nemotron-3-super-120b-a12b",
   "machine": "NVIDIA API via Hermes CT",
   "record_sha1": "6b2c3023ae14"
  },
  "cluster": {
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   "count_10km": 0,
   "count_25km": 7
  },
  "elevation": {
   "elevation_ft": 807.0,
   "resolution": 1,
   "source": "USGS EPQS (3DEP)",
   "retrieved": "2026-10-20"
  },
  "env": {
   "count": 7,
   "facilities": [
    {
     "name": "JILLS DRY CLEANERS",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "MUSKEGO SCHOOL APARTMENTS LLC",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "O'REILLY AUTO PARTS #3853",
     "programs": " ",
     "site_type": "441310",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "OLSON OUTDOOR POWER",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "SHERWIN-WILLIAMS #3020",
     "programs": " ",
     "site_type": "444120",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "SS EXPRESS LANE",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "WISCONSIN BELL INC PH0120",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    }
   ],
   "brownfield": false,
   "retrieved": "2026-10-15"
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   "note": "no NFHL polygon at point (unmapped or outside coverage)",
   "retrieved": "2026-10-15"
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   "source": "Zillow Research (ZHVI, ZORI)"
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   "tract": "55133201701",
   "retrieved": "2026-10-20"
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  "jobs_lodes": {
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   "food_accommodation_jobs": 153,
   "year": 2022,
   "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract",
   "retrieved": "2026-10-20"
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   "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)",
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  "nrhp": {
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     "ref": "100004527"
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   "risk_score": 46.7,
   "risk_rating": "Relatively Low",
   "eal_score": 59.1,
   "eal_rating": "Relatively Moderate",
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   "social_vulnerability": "Relatively Low",
   "community_resilience": "Very High",
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    "inland flooding": "Relatively Moderate",
    "heat wave": "Relatively Moderate",
    "wildfire": "Very Low",
    "earthquake": "Very Low",
    "hail": "Relatively Moderate",
    "strong wind": "Relatively Low",
    "drought": "Very Low",
    "winter weather": "Relatively Moderate",
    "landslide": "Very Low",
    "ice storm": "Relatively Low",
    "cold wave": "Relatively High",
    "lightning": "Relatively Low"
   },
   "high_hazards": [
    "cold wave"
   ],
   "retrieved": "2026-10-16"
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  "opportunity": {
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   "kfr_p25": 0.4651,
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   "kids_count": 125.2991,
   "commuting_zone": "Milwaukee",
   "vintage": "children born 1978-83, outcomes measured 2014-15",
   "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)",
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    "name": "The Plaza at Parkland Towne Center",
    "category": "historic_site",
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    "socials": [
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    "phones": [
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    "address": {
     "freeform": "W172S7413 Lannon Dr",
     "locality": "Muskego",
     "region": "WI",
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    "explore": "https://explore.overturemaps.org/?feature=places.place.f5ce5d06-6a41-4b53-a68b-939880b161de#17/42.91034/-88.12965"
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   "retrieved": "2026-10-15",
   "building": {
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   },
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   "retrieved": "2026-10-15"
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  "peers": {
   "peers": [
    {
     "id": "m-48db22ac80",
     "name": "Prospect Mall",
     "city": "Milwaukee",
     "state": "WI",
     "score": 8.5,
     "why": [
      "opened 1976",
      "same strategy: redevelop",
      "also in WI"
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    {
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     "name": "Northridge Mall",
     "city": "Milwaukee",
     "state": "WI",
     "score": 8.5,
     "why": [
      "opened 1973",
      "closed 2003",
      "same strategy: redevelop"
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    {
     "id": "m-48009f3db2",
     "name": "Blue Hen Mall",
     "city": "Dover",
     "state": "DE",
     "score": 7.5,
     "why": [
      "opened 1968",
      "closed 1995",
      "same strategy: redevelop"
     ]
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    {
     "id": "m-585dc57c2e",
     "name": "St Charles Mall",
     "city": "St Charles",
     "state": "IL",
     "score": 7.5,
     "why": [
      "opened 1980",
      "closed 1995",
      "same strategy: redevelop"
     ]
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    {
     "id": "m-2bd2cb975c",
     "name": "Muskegon Mall",
     "city": "Muskegon",
     "state": "MI",
     "score": 7.5,
     "why": [
      "opened 1976",
      "closed 2001",
      "same strategy: redevelop"
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    {
     "id": "m-b8b81de54b",
     "name": "Rockville Mall",
     "city": "Rockville",
     "state": "MD",
     "score": 7.5,
     "why": [
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      "closed 1995",
      "same strategy: redevelop"
     ]
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   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "permits": {
   "county": "Waukesha County",
   "2024": {
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   "retrieved": "2026-10-18"
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  "qcew_retail": {
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   "year": 2025,
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   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
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   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
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   "county": "55133",
   "years": "2016-2025",
   "events": 220,
   "by_type": {
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    "Lightning": 4,
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   },
   "property_damage_usd": 102330000,
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   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
  },
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   "geoid": "551332017011",
   "walk_index": 9.8,
   "intersection_density": 71.5,
   "road_density": 16.1,
   "transit_distance_m": null,
   "land_use_mix": 0.73,
   "jobs_per_acre": 1.07,
   "jobs_45min_auto": 91903,
   "jobs_45min_transit": -99999,
   "zero_car_share": 0,
   "pop": 883,
   "housing_units": 403,
   "acres_land": 287.0,
   "retrieved": "2026-10-15"
  },
  "web": {
   "images": [
    {
     "title": "Parkland Mall: An Early Merchant Development | Mus\u2026",
     "page": "https://patch.com/wisconsin/muskego/parkland-mall-an-early-merchant-development",
     "host": "patch.com",
     "img": "https://patch.com/img/cdn/users/290996/2011/05/raw/213421547f0ee780da479e0a6dec85cd.jpg",
     "engine": "bing images"
    },
    {
     "title": "Parkland Plaza - S74W17090 Janesville Road, Muskego, WI",
     "page": "https://www.commercialsearch.com/commercial-property/us/wi/muskego/parkland-plaza/",
     "host": "commercialsearch.com",
     "img": "https://cdn.commercialsearch.com/images/02A1B2C6-2841-4F61-ABA6-B91F8ABD4B06/34197430.jpeg?height=675",
     "engine": "bing images"
    },
    {
     "title": "Parkland Mall Directory \u2013 82 Stores, Hours & Map | Mall\u2026",
     "page": "https://mallfinder.ca/malls/parkland-mall-red-deer-ab/stores",
     "host": "mallfinder.ca",
     "img": "https://mallfinder.ca/images/malls/parkland-mall-red-deer-ab-primary.webp",
     "engine": "bing images"
    },
    {
     "title": "Thieves pepper-spray several people while stealing cellphones in Red ...",
     "page": "https://www.cbc.ca/news/canada/calgary/red-deer-pepper-spray-robbery-parkland-mall-phones-telus-best-buy-1.4467679",
     "host": "cbc.ca",
     "img": "https://i.cbc.ca/1.4467793.1514586016!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/parkland-mall-red-deer.jpg",
     "engine": "bing images"
    },
    {
     "title": "Parkland Mall - 6359 50 Avenue, Red Deer AB - Blackstone Comm\u2026",
     "page": "https://blackstonecommercial.com/property/parkland-mall-6359-50-avenue-red-deer-ab/",
     "host": "blackstonecommercial.com",
     "img": "https://blackstonecommercial.com/staging/wp-content/uploads/2025/07/Parkland-Cover.jpg",
     "engine": "bing images"
    },
    {
     "title": "Parkland Mall - 8 tips from 321 vi\u2026",
     "page": "https://foursquare.com/parklandmallrd",
     "host": "foursquare.com",
     "img": "https://fastly.4sqi.net/img/general/600x600/RHLY0GLWNQRB150HEOIX3Z12NQFSUHXSFUBZMTCWXP5DKHRZ.jpg",
     "engine": "bing images"
    },
    {
     "title": "PARKLAND MALL - Updated July 2026 - 4747 67 Street\u2026",
     "page": "https://www.yelp.ca/biz/parkland-mall-red-deer",
     "host": "yelp.ca",
     "img": "https://s3-media0.fl.yelpcdn.com/bphoto/BZMs6zed1BPp1VCJEfuoOA/o.jpg",
     "engine": "bing images"
    },
    {
     "title": "Blackstone Commercial Parkland Mall WITH VO",
     "page": "https://www.youtube.com/watch?v=_RD618Vk0DY",
     "host": "youtube.com",
     "img": "https://i.ytimg.com/vi/_RD618Vk0DY/maxresdefault.jpg",
     "engine": "bing images"
    }
   ],
   "refs": [],
   "query": "\"Parkland Mall\" Muskego WI",
   "retrieved": "2026-10-15"
  },
  "web_presence": {
   "websites": [],
   "socials": [
    "https://www.facebook.com/100358877261889"
   ],
   "phones": [
    "+14144254939"
   ],
   "platforms": [
    "facebook"
   ],
   "overture_id": "f5ce5d06-6a41-4b53-a68b-939880b161de",
   "retrieved": "2026-10-15",
   "wayback": null
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/wi/muskego-parkland-mall/",
 "photo": null,
 "provenance": {
  "*": "arcgis-webmap",
  "authors_title": "arcgis-webmap",
  "authors_text": "arcgis-webmap",
  "authors_layer": "arcgis-webmap",
  "after_notes": "arcgis-webmap",
  "year_retrofit": "arcgis-webmap",
  "status": "derived from authors' map (retrofit year present)",
  "year_opened": "hermes-web",
  "acres": "hermes-web",
  "year_closed": "hermes-web",
  "original_developer": "hermes-web"
 },
 "links_out": [
  {
   "group": "official",
   "label": "Census tract 55133201701 profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=1400000US55133201701",
   "why": "the Census Bureau's own profile of the tract around the site point",
   "from": "tract.geoid 55133201701",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Census tract 55133201701 on Census Reporter",
   "url": "https://censusreporter.org/profiles/14000US55133201701/",
   "why": "the same ACS figures, readable; Census Reporter is a Knight Lab project",
   "from": "tract.geoid 55133201701",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Waukesha County (55133) profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=050XX00US55133",
   "why": "the county's Census profile",
   "from": "site.county_fips 55133",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "FEMA flood map (NFHL) at this point",
   "url": "https://msc.fema.gov/portal/search?AddressQuery=42.90966%2C-88.1276",
   "why": "FEMA Map Service Center search by coordinates: the effective flood zone and panel",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EPA ECHO facilities within 1 mile",
   "url": "https://echo.epa.gov/facilities/facility-search/results?p_lat=42.90966&p_long=-88.1276&p_radius=1",
   "why": "EPA Enforcement and Compliance History: regulated facilities near the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Wikimedia Commons photos within 500 m",
   "url": "https://commons.wikimedia.org/w/index.php?title=Special:Search&search=nearcoord%3A500m%2C42.90966%2C-88.1276&ns6=1",
   "why": "a Commons geo-search around the point; licences vary by file",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Retrofitting Suburbia (book site)",
   "url": "https://www.retrofittingsuburbia.com/",
   "why": "Ellen Dunham-Jones and June Williamson's book and case studies, the research this database is built on",
   "from": "constant",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Google Maps",
   "url": "https://www.google.com/maps/search/?api=1&query=42.90966%2C-88.1276",
   "why": "the point on Google Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Street View",
   "url": "https://www.google.com/maps/@?api=1&map_action=pano&viewpoint=42.90966%2C-88.1276",
   "why": "the nearest Street View panorama",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Bing Maps",
   "url": "https://www.bing.com/maps?cp=42.90966~-88.1276&lvl=17",
   "why": "the point on Bing Maps (Bird's eye where available)",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Apple Maps",
   "url": "https://maps.apple.com/?ll=42.90966,-88.1276&z=17&q=Parkland%20Mall",
   "why": "the point on Apple Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "OpenStreetMap",
   "url": "https://www.openstreetmap.org/?mlat=42.90966&mlon=-88.1276#map=17/42.90966/-88.1276",
   "why": "the point on OpenStreetMap",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Walk Score at this point",
   "url": "https://www.walkscore.com/score/loc/lat=42.90966/lng=-88.1276",
   "why": "Walk Score's walkability, transit and bike scores for the coordinates",
   "from": "site.lat/lon",
   "rel": "noopener nofollow"
  },
  {
   "group": "place",
   "label": "Transitland map",
   "url": "https://www.transit.land/map#17/42.90966/-88.1276",
   "why": "transit routes and stops from open GTFS feeds around the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "USGS National Map",
   "url": "https://apps.nationalmap.gov/viewer/?center=-88.1276,42.90966&zoom=16",
   "why": "topographic and elevation layers from the USGS",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "market",
   "label": "LoopNet: for sale in Muskego, WI",
   "url": "https://www.loopnet.com/search/commercial-real-estate/muskego-wi/for-sale/",
   "why": "LoopNet's city search (checked in a browser 21 Oct 2026); the site itself may or may not be listed",
   "from": "site.city + state \u2192 search",
   "rel": "noopener nofollow sponsored"
  },
  {
   "group": "news",
   "label": "Google News: \u201cParkland Mall\u201d",
   "url": "https://news.google.com/search?q=%22Parkland+Mall%22+Muskego",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "news",
   "label": "Bing News: \u201cParkland Mall\u201d",
   "url": "https://www.bing.com/news/search?q=%22Parkland+Mall%22+Muskego",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "reference",
   "label": "Muskego, Wisconsin on Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Muskego,_Wisconsin",
   "why": "the city or town's article: government, history, demographics",
   "from": "city_wikipedia.json (Wikipedia API)",
   "rel": "noopener"
  }
 ]
}