{
 "id": "n-158f8bcd0b",
 "slug": "north-brunswick-mall-at-fashion-plaza",
 "type": "mall",
 "name": "Mall at Fashion Plaza",
 "aka": [],
 "city": "North Brunswick",
 "county": "Middlesex County",
 "state": "NJ",
 "country": "US",
 "census_division": 2,
 "lat": 40.45392,
 "lon": -74.47655,
 "geocode_method": "nominatim-city",
 "address": null,
 "metro": null,
 "original_use": "enclosed shopping mall",
 "year_opened": null,
 "year_closed": null,
 "acres": null,
 "gla_sqft": null,
 "stores_peak": null,
 "levels": null,
 "original_developer": null,
 "original_architect": null,
 "before_notes": "Draft from Wikipedia, model-extracted, unreviewed: The Mall at Fashion Plaza in North Brunswick, New Jersey, was converted from an enclosed mall to a power center in 1995, adding 60,000 square feet of space.",
 "strategy": [
  "redevelop"
 ],
 "new_use": [
  "retail"
 ],
 "share_retrofit": null,
 "status": "built",
 "year_retrofit": null,
 "developer": null,
 "architect": null,
 "after_notes": "larger power center format that added 60,000 square feet (5,600 m2) of space",
 "narrative": null,
 "narrative_license": null,
 "narrative_source": null,
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": null,
 "planning_notes": null,
 "wikidata_qid": null,
 "wikipedia": null,
 "osm_id": null,
 "verified": "draft",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2026-10-18",
 "created": "2026-10-18",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": "34023",
 "opp_score": 0.0,
 "opp_reasons": [
  "retrofit already built",
  "county grew 4.2% 2018\u201323",
  "median rent $1,810"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
 "elements": [
  {
   "slug": "place-high-traffic",
   "name": "30,000+ vehicles a day on an adjacent road",
   "grp": "place",
   "evidence": "73,391 on US 1",
   "origin": "fhwa-hpms"
  },
  {
   "slug": "place-rent-2000-plus",
   "name": "County typical rent $2,000+",
   "grp": "place",
   "evidence": "$2,554/mo",
   "origin": "zillow"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "larger power center format that added 60,000 square feet (5,600 m2) of space",
   "origin": "record"
  },
  {
   "slug": "use-retail",
   "name": "Retail (continued)",
   "grp": "use",
   "evidence": "larger power center format that added 60,000 square feet (5,600 m2) of space",
   "origin": "newtypes-extraction"
  }
 ],
 "sources": [
  {
   "id": 8949,
   "site_id": "n-158f8bcd0b",
   "url": "https://en.wikipedia.org/wiki/De-malling",
   "title": "De-malling",
   "publisher": "Wikipedia",
   "date": null,
   "quote": "Mall at Fashion Plaza",
   "kind": "wikipedia",
   "license": "CC BY-SA 4.0",
   "retrieved": "2026-10-18"
  },
  {
   "id": 8950,
   "site_id": "n-158f8bcd0b",
   "url": "https://en.wikipedia.org/wiki/De-malling",
   "title": "Timeline",
   "publisher": null,
   "date": null,
   "quote": "In 1995, the Mall at Fashion Plaza in North Brunswick, New Jersey, turned from an enclosed mall into a larger power center format that added 60,000 square feet (5,600 m2) of space.",
   "kind": "quote",
   "license": null,
   "retrieved": "2026-10-18"
  }
 ],
 "parties": [],
 "events": [
  {
   "id": 5592,
   "site_id": "n-158f8bcd0b",
   "date": null,
   "year": 1995,
   "kind": "note",
   "detail": "turned from an enclosed mall into a larger power center format that added 60,000 square feet (5,600 m2) of space",
   "share": null,
   "source_id": 8950,
   "verified": "draft"
  }
 ],
 "gallery": [],
 "anchors": [],
 "deals": [],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "Converted from enclosed mall to larger power center format in 1995, adding 60,000 sq ft (5,600 m\u00b2).",
   "why": "Strategy is redevelopment to retail; retrofit already completed (status: built).",
   "where_it_stands": "In North Brunswick, NJ, within a county growing 4.2% 2018\u201323. Median rent $1,810. 1 peer mall within 10km (Brunswick Square, status unknown).",
   "for_a_planner": [
    "County housing market rising (ZHVI +34.8% 5y)"
   ],
   "for_a_developer": [
    "6 peer sites within 37km redeveloping retail; no current occupancy data."
   ],
   "risks_and_unknowns": [
    "Verified status: draft; no current tenant mix or vacancy rate provided; opp_score 0.0 despite listed reasons."
   ],
   "data_quality": "good",
   "one_line": "Retrofitted power center (1995) in growing NJ county; peers nearby redeveloping retail.",
   "model": "qwen3-30b-a3b-64k:latest",
   "machine": "Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b)",
   "record_sha1": "99c164865e46"
  },
  "cluster": {
   "within_10km": [
    {
     "id": "m-f05cbd94e5",
     "name": "Brunswick Square",
     "city": "East Brunswick",
     "status": "unknown",
     "km": 8.7
    }
   ],
   "count_10km": 1,
   "count_25km": 7
  },
  "elevation": {
   "elevation_ft": 123.7,
   "resolution": 1,
   "source": "USGS EPQS (3DEP)",
   "retrieved": "2026-10-20"
  },
  "food_access": {
   "tract10": "34023006207",
   "urban": 1,
   "lila_1_10": 0,
   "low_access_1mi": 0,
   "lapop1share": 2.13221955476708,
   "poverty_rate": 15.297363580625401,
   "median_family_income": 70000.0,
   "snap_households": 334.0,
   "pop2010": 6588.0,
   "source": "USDA ERS Food Access Research Atlas 2019 (ArcGIS copy)",
   "retrieved": "2026-10-20"
  },
  "housing_market": {
   "zhvi": {
    "latest": 579852,
    "month": "2026-09",
    "change_1y": 0.031,
    "change_5y": 0.348
   },
   "zori": {
    "latest": 2554,
    "month": "2026-09",
    "change_1y": 0.014,
    "change_5y": 0.286
   },
   "county_fips": "34023",
   "source": "Zillow Research (ZHVI, ZORI)"
  },
  "jobs_lodes": {
   "tract20": "34023006207",
   "jobs": 2887,
   "retail_jobs": 312,
   "food_accommodation_jobs": 205,
   "year": 2022,
   "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract",
   "retrieved": "2026-10-20"
  },
  "listings": {
   "zip": "08902",
   "month": "202609",
   "median_listing_price": 539450,
   "median_listing_price_yy": 0.1303,
   "active_listing_count": 78,
   "median_days_on_market": 50,
   "price_reduced_share": 0.1515,
   "pending_ratio": 0.4487,
   "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)",
   "retrieved": "2026-10-20"
  },
  "opportunity": {
   "tract10": "34023006207",
   "kfr_p25": 0.4743,
   "jail_p25": 0.0182,
   "kids_count": 676.8386,
   "commuting_zone": "Newark",
   "vintage": "children born 1978-83, outcomes measured 2014-15",
   "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)",
   "retrieved": "2026-10-20"
  },
  "peers": {
   "peers": [
    {
     "id": "m-aa9112634b",
     "name": "Livingston Mall",
     "city": "Livingston",
     "state": "NJ",
     "score": 5.5,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "37 km away"
     ]
    },
    {
     "id": "m-fd2a013663",
     "name": "Manalapan Mall",
     "city": "Manalapan",
     "state": "NJ",
     "score": 5.5,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "23 km away"
     ]
    },
    {
     "id": "n-b68f351172",
     "name": "Hexa site",
     "city": "Monroe Township",
     "state": "NJ",
     "score": 5.0,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "14 km away"
     ]
    },
    {
     "id": "n-8d2501a34f",
     "name": "118-122 Elm Street",
     "city": "Westfield",
     "state": "NJ",
     "score": 5.0,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "25 km away"
     ]
    },
    {
     "id": "n-ddb03d1f5b",
     "name": "Educational Testing Service campus",
     "city": "Lawrence Township",
     "state": "NJ",
     "score": 5.0,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "27 km away"
     ]
    },
    {
     "id": "n-70c48b4933",
     "name": "Park in Berkeley Heights",
     "city": "Berkeley Heights",
     "state": "NJ",
     "score": 5.0,
     "why": [
      "same strategy: redevelop",
      "also in NJ",
      "26 km away"
     ]
    }
   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "permits": {
   "county": "Middlesex County",
   "2024": {
    "units_1": 677,
    "units_2_4": 42,
    "units_5plus": 1073,
    "value_total": 338260458
   },
   "2023": {
    "units_1": 745,
    "units_2_4": 40,
    "units_5plus": 1550,
    "value_total": 298194761
   },
   "retrieved": "2026-10-18"
  },
  "qcew_retail": {
   "county": "34023",
   "year": 2025,
   "establishments": 2269,
   "employment": 36159,
   "avg_annual_pay": 47389,
   "lq_employment": 0.85,
   "employment_change_1y": -2.3,
   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
  },
  "retail_trend": {
   "2012": {
    "estab": 2620,
    "emp": 37855
   },
   "2023": {
    "estab": 2408,
    "emp": 51042
   },
   "estab_change": -0.081,
   "emp_change": 0.348,
   "county_fips": "34023"
  },
  "schools": {
   "district": "North Brunswick Township School District",
   "district_geoid": "3411490",
   "grades": "KG-12",
   "district_vintage": "SY2024-25",
   "public_schools_1mi": 3,
   "schools": [
    "North Brunswick Township High School",
    "Arthur M. Judd",
    "Livingston Park"
   ],
   "schools_vintage": "SY2023-24",
   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
  },
  "storms": {
   "county": "34023",
   "years": "2016-2025",
   "events": 290,
   "by_type": {
    "Thunderstorm Wind": 144,
    "Flash Flood": 78,
    "Hail": 28,
    "Heavy Rain": 22,
    "Flood": 14,
    "Lightning": 3,
    "Funnel Cloud": 1
   },
   "property_damage_usd": 50120050,
   "deaths_direct": 2,
   "injuries_direct": 6,
   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
  },
  "traffic": {
   "max_aadt": 73391,
   "trucks_aadt": 3470,
   "road": "US 1",
   "class": "principal arterial",
   "lanes": 6,
   "segments_600m": 12,
   "year": "2024",
   "source": "FHWA HPMS",
   "retrieved": "2026-10-20"
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/nj/north-brunswick-mall-at-fashion-plaza/",
 "photo": null,
 "provenance": {
  "after_notes": "newtypes-extraction"
 },
 "links_out": [
  {
   "group": "official",
   "label": "Middlesex County (34023) profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=050XX00US34023",
   "why": "the county's Census profile",
   "from": "site.county_fips 34023",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "FEMA flood map (NFHL) at this point",
   "url": "https://msc.fema.gov/portal/search?AddressQuery=40.45392%2C-74.47655",
   "why": "FEMA Map Service Center search by coordinates: the effective flood zone and panel",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EPA ECHO facilities within 1 mile",
   "url": "https://echo.epa.gov/facilities/facility-search/results?p_lat=40.45392&p_long=-74.47655&p_radius=1",
   "why": "EPA Enforcement and Compliance History: regulated facilities near the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Wikimedia Commons photos within 500 m",
   "url": "https://commons.wikimedia.org/w/index.php?title=Special:Search&search=nearcoord%3A500m%2C40.45392%2C-74.47655&ns6=1",
   "why": "a Commons geo-search around the point; licences vary by file",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Retrofitting Suburbia (book site)",
   "url": "https://www.retrofittingsuburbia.com/",
   "why": "Ellen Dunham-Jones and June Williamson's book and case studies, the research this database is built on",
   "from": "constant",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Google Maps",
   "url": "https://www.google.com/maps/search/?api=1&query=40.45392%2C-74.47655",
   "why": "the point on Google Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Street View",
   "url": "https://www.google.com/maps/@?api=1&map_action=pano&viewpoint=40.45392%2C-74.47655",
   "why": "the nearest Street View panorama",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Bing Maps",
   "url": "https://www.bing.com/maps?cp=40.45392~-74.47655&lvl=17",
   "why": "the point on Bing Maps (Bird's eye where available)",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Apple Maps",
   "url": "https://maps.apple.com/?ll=40.45392,-74.47655&z=17&q=Mall%20at%20Fashion%20Plaza",
   "why": "the point on Apple Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "OpenStreetMap",
   "url": "https://www.openstreetmap.org/?mlat=40.45392&mlon=-74.47655#map=17/40.45392/-74.47655",
   "why": "the point on OpenStreetMap",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Walk Score at this point",
   "url": "https://www.walkscore.com/score/loc/lat=40.45392/lng=-74.47655",
   "why": "Walk Score's walkability, transit and bike scores for the coordinates",
   "from": "site.lat/lon",
   "rel": "noopener nofollow"
  },
  {
   "group": "place",
   "label": "Transitland map",
   "url": "https://www.transit.land/map#17/40.45392/-74.47655",
   "why": "transit routes and stops from open GTFS feeds around the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "USGS National Map",
   "url": "https://apps.nationalmap.gov/viewer/?center=-74.47655,40.45392&zoom=16",
   "why": "topographic and elevation layers from the USGS",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "market",
   "label": "LoopNet: for sale in North Brunswick, NJ",
   "url": "https://www.loopnet.com/search/commercial-real-estate/north-brunswick-nj/for-sale/",
   "why": "LoopNet's city search (checked in a browser 21 Oct 2026); the site itself may or may not be listed",
   "from": "site.city + state \u2192 search",
   "rel": "noopener nofollow sponsored"
  },
  {
   "group": "news",
   "label": "Google News: \u201cMall at Fashion Plaza\u201d",
   "url": "https://news.google.com/search?q=%22Mall+at+Fashion+Plaza%22+North+Brunswick",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "news",
   "label": "Bing News: \u201cMall at Fashion Plaza\u201d",
   "url": "https://www.bing.com/news/search?q=%22Mall+at+Fashion+Plaza%22+North+Brunswick",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "reference",
   "label": "North Brunswick, New Jersey on Wikipedia",
   "url": "https://en.wikipedia.org/wiki/North_Brunswick,_New_Jersey",
   "why": "the city or town's article: government, history, demographics",
   "from": "city_wikipedia.json (Wikipedia API)",
   "rel": "noopener"
  }
 ]
}