# Fulton Mall

Fresno, CA · mall · tier: draft · Retrofit Atlas record `m-21fb501727` · release 2026-10-21

Canonical: https://retrofitatlas.org/malls/ca/fresno-fulton-mall/  
JSON: https://retrofitatlas.org/data/records/m-21fb501727.json · Provenance: https://retrofitatlas.org/data/records/m-21fb501727.provenance.json · API: https://retrofitatlas.org/api/v1/sites/m-21fb501727

## Facts

| Field | Value | Provenance |
|---|---|---|
| Status | operating | documented · model extraction, unreviewed |
| Strategy | reinhabit | documented · model extraction, unreviewed |
| Opened | 1964 | documented · model extraction, unreviewed |
| Retrofit year | 2017 | reported · model extraction, unreviewed |
| Original developer | City of Fresno | documented · model extraction, unreviewed |
| Redeveloper | City of Fresno | reported · model extraction, unreviewed |
| Public subsidy | TIGER Grant | documented · model extraction, unreviewed |
| Entitlement year | 2014 | reported · model extraction, unreviewed |

## Quoted support

- **year_opened**: “The mall was dedicated on September 1, 1964, to much fanfare.” — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)
- **original_developer**: “the Arthur L. Selland-led city of Fresno hired pioneering Austrian architect Victor Gruen” — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)
- **status**: “In 2017, car traffic was reintroduced to the street after most of the public art and amenities had been relocated to sidewalk areas.” — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)
- **strategy**: “In September 2013, the City of Fresno received a $15.9 million TIGER Grant to reintroduce traffic to Fulton; on February 27, 2014, the Fresno City Council approved putting traffic back on Fulton while preserving its character.” — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)
- **public_subsidy**: “In Sept 2013, Fresno got a $15.9M TIGER Grant to reintroduce traffic; on Feb 27 2014, the City Council approved putting traffic back on Fulton while preserving its character.” — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)

## Anchors

Gottschalks, JCPenney, Montgomery Ward, Woolworth

## Parties

- City of Fresno — owner (from text) (1964–)

## Timeline

- 1964: Opened as pedestrian mall
- 1970: Fashion Fair Mall opens north, increasing competition
- 1988: Anchor tenant Gottschalks relocates
- 2002: Plan to reintroduce traffic presented
- 2006: Council orders study on traffic reintroduction
- 2008: NRHP nomination prepared to block traffic return
- 2013: TIGER Grant awarded for traffic reintroduction
- 2014: City Council approves traffic reintroduction
- 2016: Groundbreaking for traffic reintroduction project
- 2017: Project completed, traffic reintroduced

## Background (Wikipedia, CC BY-SA 4.0, shortened)

The Fulton Mall was a six-block corridor in downtown Fresno, California which was closed to traffic in 1964 and made into a pedestrians only mall. Despite opening to much fanfare, the downtown mall suffered from the city's suburban expansion, especially the opening of the Fashion Fair Mall six miles to the north. By the 1980s, most storefronts on the mall were empty and plans to renovate the mall were discussed. In 2017, car traffic was reintroduced to the street after most of the public art and amenities had been relocated to sidewalk areas.

Source: https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)

## Sources

- Quoted support for year_opened — https://en.wikipedia.org/wiki/Fulton_Mall_(Fresno)

## Cite

Retrofit Atlas (2026). "Fulton Mall, Fresno, CA." Record m-21fb501727, release 2026-10-21, tier draft. https://retrofitatlas.org/malls/ca/fresno-fulton-mall/ (accessed 2026-10-21).

```bibtex
@misc{retrofitatlas_fresnofultonmall,
  title = {Fulton Mall, Fresno, CA},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/ca/fresno-fulton-mall/}},
  year = {2026},
  note = {Record m-21fb501727, release 2026-10-21, tier: draft. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}
```

Licence: research use only; terms undecided with the authors (https://retrofitatlas.org/licence/). Wikipedia text CC BY-SA 4.0. Tiers: curated = from the authors' public map, not reviewed by them; draft = imported or model-extracted, unreviewed.