Malls · Iowa
Midlands Mall
Opened 1986. Closed 2019. Reinhabited in 1994.
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.
Site profile20 elements · what this retrofit is built with · tap a chip for the evidence
Dillard's
This site: Dillard's wikipedia · all sites with thisJ. C. Penney
This site: J. C. Penney wikipedia · all sites with thisJCPenney
This site: JCPenney wikipedia · all sites with thisSears
This site: Sears wikipedia · all sites with this15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 5/6 openstreetmap · all sites with this3+ other atlas sites within 10 km
This site: 9 within 10 km computed · all sites with thisBike network nearby
This site: 20 ways openstreetmap · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -18% census-cbp · all sites with thisFEMA special flood hazard area
This site: AE fema-nfhl · all sites with thisHigh social vulnerability tract (SVI ≥ 0.75)
This site: 0.81 cdc-svi · all sites with thisHigh tornado risk
This site: Relatively High fema-nri · all sites with thisLower-income tract (< $50k)
This site: $22,600 census-acs · all sites with thisNational Register place within 500 m
This site: State Savings Bank; Cavin, Thomas E., House nps-nrhp · all sites with thisOpportunity Zone
This site: 19155030900 hud-oz · all sites with thisRenter-majority tract
This site: 92% census-acs · all sites with thisShrinking county
This site: -0.1% census-acs · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 12.5 epa-walkability · all sites with thisReinhabited
This site: Reinhabitation: office record · all sites with thisOffice
This site: Reinhabitation: office extraction · all sites with thisRetail (continued)
This site: …new_use field extraction · all sites with thisFrom the authors' map
IA, Council Bluffs: Midlands Mall/Omni Business Centre, 1994
• Reinhabitation: office
Now
| Status | Retrofit builtderived from authors' map (retrofit year present) |
|---|---|
| Strategy | Reinhabitedauthors' map |
| New uses | retailextracted, unreviewed |
| What is there now | Reinhabitation: officeauthors' map |
| Retrofit year | 1994authors' map |
| Redeveloper | Menardsextracted, unreviewed |
Deals and debt
| Date | Event | Price | Parties | Source |
|---|---|---|---|---|
| 2019 | Sold | — | Menards ← Namdar Realty Group | Wikipedia |
| 2013 | Sold | — | Namdar Realty Group ← General Growth Properties | Wikipedia |
Site context
| FEMA flood zone | AE · special flood hazard areaFEMA NFHL |
|---|---|
| EPA-regulated facilities within 500 m | 7: BALLENGER AUTOMOTIVE SERVICE; BROWNIES BODY SHOP - FORMER SITE OF; CENTURYLINK - COUNCIL BLUFFS; COUNCIL BLUFFS CITY OF STP; CVS PHARMACY 4816EPA FRS |
| Census tract 19155030900 | 1,508 people, 4,837 per sq mi; median household income $22,600; median gross rent $726; 92% renters; 8.8% vacant units; 8.4% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 12.5 of 20; 167 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.73; 62,282 jobs within 45 min by car; 36% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 5 of 6 daily needs: 0 grocers, 4 schools, 16 parks or playgrounds, 3 health, 20 civic, 7 food and drink; 20 cycleway segments, 168 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | yes, tract 19155030900 (rural)HUD |
| National Register places within 500 m | 9: State Savings Bank; Cavin, Thomas E., House; Tulleys, Lysander, House; St. Peter's Church and RectoryNPS |
| Housing permits, Pottawattamie County (IA), 2024 | 566 units in 5+ unit buildings, 10 in 2–4, 105 single-family; 2023: 43 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.81; socioeconomic 0.84; housing and transport 0.72; 58% below 150% of poverty; 34% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 9 within 10 km, 14 within 25 km: Mall of the Bluffs (2.8 km); Union Pacific Harriman Dispatch Center (6.7 km); Nash Block (6.7 km); Burlington Headquarters Building (6.8 km); Omaha Rail and Commerce Historic District (6.9 km)computed |
| Overture Maps | no place match; building footprint 29,905 m², 8.89290714263916 mOverture (CDLA-Permissive 2.0) |
| Attention: Wikipedia page views | 16,420 since 2015; 2,010 in the last 12 months (-10% vs the prior 12); peak 2020-12 with 584Wikimedia |
| Tract change 2013–2023 | population -17% (1,812 → 1,508); median income +24% ($18,160 → $22,600); renters 88% → 92%; median home value +3% ($101,400 → $104,300)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively moderate overall (score 64.8); expected annual loss $1.3M; high: tornado, hail, strong wind; community resilience relatively moderateFEMA NRI |
| Tax-credit housing within 1 km | 5 LIHTC properties, 107 units: Bluffs Towers Apartments (70 units); Bennett Building (30 units); 1279 Park Ave (5 units)HUD LIHTC |
| Retail trade in the county, 2012 to 2023 | 255 establishments (-18%); 6,148 jobs (+2%)Census CBP |
| Housing market in the county | typical home value $240,980 (+3% 1 yr, +30% 5 yr); typical rent $1,327/mo (+3% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 17,000 vehicles a day on KANESVILLE BOULEVARD, E (principal arterial, 4 lanes); 384 trucks; 21 counted segmentsFHWA HPMS |
Similar sites
- Westside Pavilion, Los Angeles, CA · Malls · opened 1985; closed 2018; same strategy: reinhabit
- Arsenal Mall, Watertown, MA · Malls · opened 1983; same strategy: reinhabit
- Oak Hollow Mall, High Point, NC · Malls · closed 2017; same strategy: reinhabit
- South Roads Mall, Bellevue, NE · Malls · same strategy: reinhabit; 11 km away
Elsewhere on the web
Pages with photos
- Midlands Mall Council Bluffs, IA cardcow.com
- Midlands Mall - Council Bluffs, IA. flickr.com
- Midlands Mall Fountain - Council Bluffs, IA : r/deadm… reddit.com
- Mallmanac.com: Midlands Mall, Council Bluffs, IA mallmanac.com
- flower power! on Tumblr tumblr.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Now called / also known as | Omni Business Centre |
|---|---|
| Opened | 1986extracted, unreviewed |
| Closed | 2019extracted, unreviewed |
| Original developer | General Growth Propertiesextracted, unreviewed |
| Anchors | Dillard's, JCPenney, Sears, Target, J. C. Penney |
| County | Pottawattamie County |
| Census division | 4 · West North Central |
Not yet recorded: acres, GLA. Know it? Tell us.
Background
Mall of the Bluffs was a shopping mall in Council Bluffs, Iowa, United States. Built in 1986, the mall featured J. C. Penney, Dillard's, Sears, and Target as its anchor stores at its peak. After both JCPenney and Target moved to other developments in Council Bluffs, it began a sharp decline in tenancy throughout the 2010s. The mall closed on December 30, 2019, and demolition began one year later.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Timeline
- 1986 Mall opened
- 1988 Dillard's expansion
- 1994 Retrofit: reinhabit
- 1998 Sears expansion
- 2008 J. C. Penney moved
- 2009 Target moved
- 2011 Barnes & Noble closed
- 2012 Sears closed
- 2013 Sold to Namdar Realty Group
- 2019 Mall closed
- 2023 Menards opened
Sources
- Wikipedia: Midlands Mall (Iowa) · supports: original developer, year closed, year opened
13 quoted sentences
Mall of the Bluffs opened in 1986.
The mall closed on December 30, 2019, and demolition began one year later.
Developed by General Growth Properties.
Mall of the Bluffs opened in 1986.
- Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…) · 2021-01-20
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