Malls · New Jersey
Seaview Square Mall
Opened 1977. Closed 2000.
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.
Site profile8 elements · what this retrofit is built with · tap a chip for the evidence
Sears
This site: Sears wikipedia · all sites with this30,000+ vehicles a day on an adjacent road
This site: 59,533 on NJ 18 fhwa-hpms · all sites with thisBike network nearby
This site: 13 ways openstreetmap · all sites with thisCounty typical rent $2,000+
This site: $2,827/mo zillow · all sites with thisGrocery within 800 m
This site: 1 stores openstreetmap · all sites with thisInterstate or freeway within 600 m
This site: NJ 18 fhwa-hpms · all sites with thisRenter-majority tract
This site: 73% census-acs · all sites with thisRetail (continued)
This site: Seaview Square Shopping Center, a power center with retailers such as Target, Costc extraction · all sites with thisNow
| Status | Operatingextracted, unreviewed |
|---|---|
| New uses | retailextracted, unreviewed |
| What is there now | Seaview Square Shopping Center, a power center with retailers such as Target, Costco, Burlington, Marshalls, Home Goods, etc.extracted, unreviewed |
| Retrofit year | 2012extracted, unreviewed |
| Redeveloper | Wharton Realty Groupextracted, unreviewed |
Deals and debt
| Date | Event | Price | Parties | Source |
|---|---|---|---|---|
| 2012 | Sold | — | Wharton Realty Group | Wikipedia |
Site context
| Transit within 800 m | no rail stationOpenStreetMap |
|---|---|
| Motorway junctions within 2 km | 10A, 10B, 11AOpenStreetMap |
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
| EPA-regulated facilities within 500 m | 7: BURKE CONSTRUCTION YARD AND OFFICE; GLOBAL ESSENCE; PROPOSED SITE IMPROVEMENTS; SEARS ROEBUCK & CO @ SEAVIEW SQUARE MALL; SEAVIEW SQUARE MALLEPA FRS |
| Census tract 34025806504 | 3,193 people, 2,655 per sq mi; median household income $81,250; median gross rent $1,383; 73% renters; 0.0% vacant units; 0.7% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 10.7 of 20; 76 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.88; 68,917 jobs within 45 min by car; 0% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 4 of 6 daily needs: 1 grocers, 0 schools, 5 parks or playgrounds, 1 health, 0 civic, 8 food and drink; 13 cycleway segments, 2 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| Housing permits, Monmouth County (NJ), 2024 | 443 units in 5+ unit buildings, 188 in 2–4, 2,151 single-family; 2023: 504 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.70; socioeconomic 0.67; housing and transport 0.59; 14% below 150% of poverty; 4% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 1 within 10 km, 2 within 25 km: Monmouth Mall (6.2 km)computed |
| Overture Maps | no place match; building footprint 14,067 m², 8.005112648010254 mOverture (CDLA-Permissive 2.0) |
| Attention: Wikipedia page views | 47,399 since 2015; 3,691 in the last 12 months (-11% vs the prior 12); peak 2017-10 with 678Wikimedia |
| Tract change 2013–2023 | population +18% (2,704 → 3,193); median income +47% ($55,426 → $81,250); renters 80% → 73%; median home value +39% ($487,100 → $678,800)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | very low overall (score 17.5); expected annual loss $1.1M; high: strong wind; community resilience very highFEMA NRI |
| Tax-credit housing within 1 km | noneHUD LIHTC |
| Retail trade in the county, 2012 to 2023 | 2,518 establishments (-4%); 37,590 jobs (-1%)Census CBP |
| Housing market in the county | typical home value $786,951 (+7% 1 yr, +40% 5 yr); typical rent $2,827/mo (+4% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2025 | 451 (2000 = 100), +55% 5 yr, +100% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 59,533 vehicles a day on NJ 18 (freeway or expressway, 4 lanes); 3,750 trucks; 30 counted segmentsFHWA HPMS |
Summary, model-written
Opened in 1977 as an indoor mall by The Goodman Company, Seaview Square Mall closed in 2000 after losing anchors and facing competition from nearby Monmouth Mall. The indoor structure was demolished in 2001, and the property was purchased in 2012 by Wharton Realty Group, which redeveloped it into a power center renamed Seaview Square Shopping Center, now operating with retailers such as Target, Costco, Burlington, Marshalls, and Home Goods.
Why. The record cites stiff competition from the upscale Monmouth Mall located five miles north and notes that one of the four anchors never opened while Stern's and Steinbach, two original anchors, succumbed to the mall's decline.
Where it stands. The site is currently operating as a power center under the ownership of Wharton Realty Group, which acquired the property in a 2012 sale.
For a planner
- Precedent: conversion of an enclosed mall to a power center after demolition of the indoor structure.
- Policy tools: not stated in the record.
- Open questions: long-term tenant stability, traffic impacts from the Route 35/66 intersection, and potential need for further zoning or infrastructure adjustments.
For a developer
- Site size: 856,000 sq ft (≈79,500 m²) as reported in the narrative.
- Control: wholly owned by Wharton Realty Group since the 2012 purchase.
- Entitlement stage: retrofit completed in 2012; the property is presently operating with full retail entitlements.
- Constraints: flood‑zone, transit access, and environmental conditions are not mentioned in the record.
- Market signals: Monmouth County grew 3.2% 2018‑23 and median rent is $1,771, indicating modest regional growth.
What we do not know yet
- Exact parcel boundaries and any subdivision details are not provided.
- Pre‑2012 ownership chain and any existing liens or debt are unknown.
- Environmental constraints (e.g., floodplain, wetlands, contamination) are not stated.
- Transit access and pedestrian/bicycle infrastructure specifics are missing.
- The record is marked as 'draft' and several fields are model‑extracted, so their accuracy has not been verified.
- Future redevelopment plans or lease expiration terms beyond the listed tenants are not disclosed.
Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Brunswick Square, East Brunswick, NJ · Malls · opened 1970; also in NJ; 36 km away
- Manalapan Mall, Manalapan, NJ · Malls · closed 1998; also in NJ; 23 km away
- Manistee Town Center, Glendale, AZ · Malls · opened 1973; closed 2000
- Penn-Can Mall, Cicero, NY · Malls · opened 1976; closed 1996
Elsewhere on the web
Retail history: Seaview Square on DeadMalls.com photos, field notes and visitor memories since 2000; matched by name and state only, check the city; nothing copied here
Pages with photos
- 2301-2311 Route 66, Ocean, NJ 07712 - Seaview Square Mall | LoopNet loopnet.com
- Seaview Square Mall historyofmalls.blogspot.com
- Steinbach/ Value City - Ocean, NJ | Seaview Square Mall, Rts… | Flickr flickr.com
- Seaview Square Mall - Alchetron, The Free Socia… alchetron.com
- Seaview Square Mall before demolition - a photo on Flickriver flickriver.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- county grew 3.2% 2018–23
- median rent $1,771
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Opened | 1977Wikidata |
|---|---|
| Closed | 2000extracted, unreviewed |
| Original developer | The Goodman Companyextracted, unreviewed |
| Anchors | Sears, Marshalls, Steinbach, Stern's |
| County | Monmouth County |
| Census division | 2 · Mid-Atlantic |
| Notes | Wikipedia categories: Demolished shopping malls in the United States |
Not yet recorded: acres, GLA. Know it? Tell us.
Background
Seaview Square Mall was a shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States. It has been repurposed as a power center and was renamed Seaview Square Shopping Center in 2012. The 856,000-square-foot (79,500 m2) mall, located at the intersection of Route 35 and Route 66, was originally constructed in 1977 as an indoor mall. It faced stiff competition from the more upscale Monmouth Mall, located five miles (8 km) further north on Route 35 in Eatontown. One of its four anchors never opened, and several smaller stores, and Stern's and Steinbach, two of its anchors, were victims of the then-indoor mall's then-state of decline. The mall was later redeveloped into a shopping center with Target, Costco, Burlington, Home Sense, Siera Trading, Marshalls, Home Goods, Petsmart, Starbucks, and others.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Timeline
- 1977 Opened (Wikidata)
- 1977 Mall opened
- 2000 Mall closed
- 2001 Demolition of indoor mall
- 2012 Purchase and renaming
- 2016 Value City demolished
- 2018 Sears closure announced
- 2019 A.C. Moore closure announced
- 2019 Expansion announced
- 2020 Marshalls and HomeGoods opened
- 2022 Crumbl Cookies opened
Sources
- Wikipedia: Seaview Square Mall · supports: after notes, original developer, status, year closed
14 quoted sentences
The mall closed on December 31, 2000 (with RadioShack, an original mall tenant, being the final store to close), for reconstruction...
The mall was developed by The Goodman Company
It has been repurposed as a power center and was renamed Seaview Square Shopping Center in 2012.
It has been repurposed as a power center and was renamed Seaview Square Shopping Center in 2012.
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