Retrofit Atlas

Malls · New York

The Marketplace Mall

Imported, unreviewedRedevelopedRedevelopedDemolishedHenrietta, NY

Opened 1982. Closed 2025. Redeveloped · Redeveloped in 2026.

Status nowDemolishedextracted, unreviewed
What it becamemixed, housing, retailextracted, unreviewed
Last sale$240.0M · 2023public reporting
Retrofit year2026extracted, unreviewed
Walkability12.5 of 20 · 15-minute 4 of 6EPA, OpenStreetMap
Rail within 800 mNoOpenStreetMap, HUD
Reach the owner Download dossier (PDF) · early access Download record (JSON) API Share LinkedIn Correct this record

Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.

The Marketplace Mall
The Marketplace Mall. Photo: Matthew D. Wilson (LtPowers), CC BY-SA 2.5, via Wikimedia Commons.

Site profile17 elements · what this retrofit is built with · tap a chip for the evidence

Former anchors
JCPenneyThis site: JCPenney wikipedia · all sites with this
SearsThis site: Sears wikipedia · all sites with this
Finance and pipeline
Attention rising (Wikipedia views +50% y/y)This site: 6,940 views, +66% wikimedia · all sites with this
On FacebookThis site: …https://www.facebook.com/121723994480 overture · all sites with this
Sold since 2020This site: 2023 UR Medicine research-deals · all sites with this
Website aliveThis site: …http://www.themarketplacemall.com/ overture / http check · all sites with this
Place
30,000+ vehicles a day on an adjacent roadThis site: 31,465 on 252 fhwa-hpms · all sites with this
Bike network nearbyThis site: 76 ways openstreetmap · all sites with this
Grocery within 800 mThis site: 5 stores openstreetmap · all sites with this
High inland flooding riskThis site: Relatively High fema-nri · all sites with this
Renter-majority tractThis site: 57% census-acs · all sites with this
Tract house prices doubled in 10 yearsThis site: +114% fhfa · all sites with this
Walkable block group (EPA ≥ 12)This site: …index 12.5 epa-walkability · all sites with this
Strategy
RedevelopedThis site: …mixed-use development extraction · all sites with this
New use
HousingThis site: …mixed-use development 4-story apartment buildings with 150+ units extraction · all sites with this
Mixed useThis site: …mixed-use development 4-story apartment buildings with 150+ units extraction · all sites with this
Retail (continued)This site: …new_use field extraction · all sites with this

All elements and lists · Trends

Now

StatusDemolishedextracted, unreviewed
StrategyRedeveloped · Redevelopedextracted, unreviewed
New usesmixed, housing, retailextracted, unreviewed
What is there nowmixed-use developmentextracted, unreviewed
Retrofit year2026extracted, unreviewed
RedeveloperWilmoriteextracted, unreviewed

Planning

Zoning changemixed-useextracted, unreviewed
Entitlement year2026extracted, unreviewed
Planning notes4-story apartment buildings with 150+ unitsextracted, unreviewed

Deals and debt

DateEventPricePartiesSource
2026Sold—Wilmorite ← WilmoriteWikipedia
2023Sold$240.0M closedUR Medicine ← WilmoriteWikipedia

Site context

FEMA flood zoneX · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m12: DORSCHEL COLLISION CENTER; DORSCHEL COLLISION CENTER; FRONTIER COMMUNICATIONS; LOWES OF HENRIETTA NY #645; MACYS - MARKETPLACE #145EPA FRS
Census tract 360550131044,398 people, 1,009 per sq mi; median household income $57,373; median gross rent $1,142; 57% renters; 9.4% vacant units; 4.9% commute by transitACS 2023 5-year
Walkability (EPA, block group)index 12.5 of 20; 47 intersections per sq mi; nearest transit stop 1,019 m; land-use mix 0.81; 81,637 jobs within 45 min by car, 2,789 by transit; 10% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)4 of 6 daily needs: 5 grocers, 0 schools, 0 parks or playgrounds, 3 health, 1 civic, 22 food and drink; 76 cycleway segments, 79 sidewalk-tagged segmentsOpenStreetMap
Opportunity ZonenoHUD
Housing permits, Monroe County (NY), 2024553 units in 5+ unit buildings, 141 in 2–4, 462 single-family; 2023: 512 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)overall percentile 0.58; socioeconomic 0.57; housing and transport 0.72; 22% below 150% of poverty; 7% of households with no vehicleCDC/ATSDR
Other atlas sites nearby1 within 10 km, 7 within 25 km: Midtown Plaza (8.3 km)computed
Overture Mapsplace The Marketplace Mall (shopping_mall, confidence 0.97, from Overture, Overture-signals, meta); building footprint 37,646 m²Overture (CDLA-Permissive 2.0)
Website and socialwww.themarketplacemall.com (alive) · social: facebookOverture / Internet Archive
Attention: Wikipedia page views49,239 since 2015; 6,940 in the last 12 months (+66% vs the prior 12); peak 2026-01 with 1,679Wikimedia
Tract change 2013–2023population -13% (5,078 → 4,398); median income +37% ($41,783 → $57,373); renters 50% → 57%; median home value +59% ($115,100 → $182,700)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)relatively moderate overall (score 69.0); expected annual loss $1.4M; high: inland flooding, cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 kmnoneHUD LIHTC
Retail trade in the county, 2012 to 20232,190 establishments (-7%); 39,658 jobs (-3%)Census CBP
Housing market in the countytypical home value $285,680 (+5% 1 yr, +42% 5 yr); typical rent $1,515/mo (+3% 1 yr), 2026-09Zillow Research
House price index, tract, 2025314 (2000 = 100); +3.3% 1 yr, +68% 5 yr, +114% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)31,465 vehicles a day on 252 (principal arterial, 4 lanes); 1,128 trucks; 40 counted segmentsFHWA HPMS

Summary, model-written

Opened in 1982 by Wilmorite, The Marketplace Mall saw anchor shifts including JCPenney addition, food court, Kaufmann's to Macy's, and later losses of Macy's (2017) and Sears (2019). It closed in 2025, was demolished, and a 2026 retrofit is underway for mixed-use housing and retail.

Why. Anchor tenant closures—Macy's in 2017 and Sears in 2019—are noted in the record as key losses that preceded the mall’s shutdown. No explicit debt, competition, or demolition causes are stated.

Where it stands. The site is currently demolished and under Wilmorite’s control for a planned mixed-use redevelopment slated for 2026.

For a planner

  • Zoning changed to mixed-use with entitlement granted in 2026.
  • Planning notes call for 4‑story apartment buildings delivering 150+ units.
  • Open questions include phasing, affordable‑housing share, and integration with local transit and infrastructure.

For a developer

  • Site size and parcel boundaries are not provided in the record.
  • Wilmorite retains control as owner/developer; entitlement was granted in 2026.
  • Constraints such as flood risk, transit access, or environmental conditions are not stated, and tract‑level market signals are absent.

What we do not know yet

  • Site acreage, parcel configuration, and exact unit count are missing.
  • Details on floodplain, wetlands, or contamination are not in the record.
  • Current ownership after the 2023 sale to UR Medicine is unclear given the 2026 Wilmorite‑to‑Wilmorite transaction.
  • Affordable‑housing requirements or incentives tied to the mixed‑use zoning are not specified.
  • The record’s verification status is “draft,” indicating some fields may be unreviewed.

Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

Similar sites

  • Lakeforest Mall, Gaithersburg, MD · Malls · opened 1978; closed 2023; same strategy: redevelop
  • Cache Valley Mall, Logan, UT · Malls · opened 1976; closed 2024; same strategy: redevelop
  • Century III Mall, West Mifflin, PA · Malls · opened 1979; closed 2024; same strategy: redevelop
  • Chesterfield Mall, Chesterfield, MO · Malls · opened 1976; closed 2024; same strategy: redevelop

Elsewhere on the web

Retail history: Marketplace Mall on DeadMalls.com photos, field notes and visitor memories since 2000; matched by name and state only, check the city; nothing copied here

Pages with photos

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

  • closed or demolished site (sourced)
  • already in play: under construction, approved, or sold to a developer with housing plans
  • housing in the record

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Opened1982Wikidata
Closed2025extracted, unreviewed
Original developerWilmoriteextracted, unreviewed
AnchorsJCPenney, Sears, Sibley's, McCurdy's, B. Forman Co.
CountyMonroe County
Census division2 · Mid-Atlantic
NotesWikipedia categories: Defunct shopping malls in the United States

Not yet recorded: acres, GLA. Know it? Tell us.

Background

The Marketplace Mall was a shopping center managed by Wilmorite and located on Hylan Drive in Henrietta, New York, a suburb of Rochester.

Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.

Timeline

  1. 1982 Opened (Wikidata)
  2. 1982 opened on October 7, 1982
  3. 1983 JCPenney added as fifth department store
  4. 1987 food court added
  5. 1990 Sibley's became Kaufmann's
  6. 1994 McCurdy's became The Bon-Ton
  7. 2001 Galyan's added
  8. 2004 Galyan's converted to Dick's Sporting Goods
  9. 2006 Kaufmann's became Macy's
  10. 2017 Macy's closed
  11. 2019 Sears closed
  12. 2023 Floor & Decor opened
  13. 2024 Dick's moved to former Christmas Tree Shops

Sources

  • Wikipedia: The Marketplace Mall · supports: after notes, original developer, status, strategy, year closed, zoning change
    18 quoted sentences
    The Marketplace Mall officially closed on December 31, 2025
    developed by Wilmorite
    mixed-use development
    planned for demolition in 2026

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