Malls · Wisconsin
Prospect Mall
Redeveloped in 2013. · from the fields below
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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.
Site profile12 elements · what this retrofit is built with · tap a chip for the evidence
Place
100k+ jobs within 45 min by transit
This site: 151,525 epa-walkability · all sites with this15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 6/6 openstreetmap · all sites with this3+ other atlas sites within 10 km
This site: 4 within 10 km computed · all sites with thisBike network nearby
This site: 116 ways openstreetmap · all sites with thisGrocery within 800 m
This site: 5 stores openstreetmap · all sites with thisNational Register place within 500 m
This site: Smith, Lloyd R., House; Shorecrest Hotel nps-nrhp · all sites with thisRenter-majority tract
This site: 78% census-acs · all sites with thisShrinking county
This site: -2.8% census-acs · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 17.2 epa-walkability · all sites with thisStrategy
Redeveloped
This site: Redevelopment: mixed use residential record · all sites with thisNew use
Housing
This site: Redevelopment: mixed use residential arcgis-webmap · all sites with thisMixed use
This site: Redevelopment: mixed use residential arcgis-webmap · all sites with thisFrom the authors' map
WI, Milwaukee: Prospect Mall/ The Overlook on Prospect Apartments, 2013
• Redevelopment: mixed use residential
Now
| Status | Retrofit builtderived from authors' map (retrofit year present) |
|---|---|
| Strategy | Redevelopedauthors' map |
| What is there now | Redevelopment: mixed use residentialauthors' map |
| Retrofit year | 2013authors' map |
Site context
| Transit within 800 m | no rail station; 15 bus stops within 400 mOpenStreetMap |
|---|---|
| FEMA flood zone | no NFHL polygon at point (unmapped or outside coverage)FEMA NFHL |
| EPA-regulated facilities within 500 m | 27: 2100 FARWELL LLC; ALPHA CLEANERS & TAILORS; AMOCO OIL CO; ANDY BUSALACCHI HEATING & AC (FORMER); ASCENSION COLUMBIA ST MARY S HOSPITAL MILWAUEPA FRS |
| Census tract 55079010800 | 2,509 people, 20,064 per sq mi; median household income $56,773; median gross rent $1,073; 78% renters; 8.7% vacant units; 9.2% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 17.2 of 20; 175 intersections per sq mi; nearest transit stop 121 m; land-use mix 0.71; 109,187 jobs within 45 min by car, 151,525 by transit; 17% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 6 of 6 daily needs: 5 grocers, 4 schools, 88 parks or playgrounds, 4 health, 8 civic, 61 food and drink; 116 cycleway segments, 935 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| National Register places within 500 m | 6: Smith, Lloyd R., House; Shorecrest Hotel; Milwaukee--Western Fuel Company Building; Oriental TheatreNPS |
| Housing permits, Milwaukee County (WI), 2024 | 788 units in 5+ unit buildings, 28 in 2–4, 189 single-family; 2023: 976 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.56; socioeconomic 0.73; housing and transport 0.91; 31% below 150% of poverty; 26% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 4 within 10 km, 8 within 25 km: Plankinton Clover (3.0 km); Grand Avenue Mall (3.0 km); Bayshore Mall (7.3 km); Midtown Center Walmart (8.9 km)computed |
| Overture Maps | no place match; building footprint 2,054 m², 18.9 mOverture (CDLA-Permissive 2.0) |
| Tract change 2013–2023 | population +7% (2,342 → 2,509); median income +49% ($38,199 → $56,773); renters 76% → 78%; median home value +40% ($214,100 → $299,000)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively low overall (score 21.0); expected annual loss $950,251; high: cold wave; community resilience very highFEMA NRI |
| Tax-credit housing within 1 km | 1 LIHTC properties, 53 units: Greenwich Park Apartments (53 units)HUD LIHTC |
| Retail trade in the county, 2012 to 2023 | 2,482 establishments (-9%); 40,096 jobs (-2%)Census CBP |
| Housing market in the county | typical home value $286,344 (+4% 1 yr, +33% 5 yr); typical rent $1,507/mo (+5% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2021 | 139 (2000 = 100); +4.0% 1 yr, +17% 5 yr, +26% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 13,259 vehicles a day (principal arterial); 34 counted segmentsFHWA HPMS |
Similar sites
- Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 7 km away
- Parkland Mall, Muskego, WI · Malls · same strategy: redevelop; also in WI; 26 km away
- Grand Avenue Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 3 km away
- Brookfield Mall Sears, Brookfield, WI · Malls · same strategy: redevelop; also in WI; 18 km away
Elsewhere on the web
Pages with photos
- Seedy memories of the gloriously seedy Prospect Mall | Milwaukee Record milwaukeerecord.com
- Prospect Mall Cinemas in Milwaukee, WI - Cinema Tr… cinematreasures.org
- Milwaukee’s Prospect Mall: 1976-2006 - Shepherd Express shepherdexpress.com
- Friday Photos: Prospect Mall’s … urbanmilwaukee.com
- The Prospect Mall: 2214 N. Prospect Ave levinprop.com
- A plan emerges for Prospect Mall onmilwaukee.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- county shrank -2.8% 2018–23
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Now called / also known as | The Overlook on Prospect Apartments |
|---|---|
| County | Milwaukee County |
| Census division | 3 · East North Central |
Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.
Timeline
- 2013 Retrofit: redevelop
Sources
More in Wisconsin
Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed useBrookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new streetHilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential