Malls · Wisconsin

Brookfield Mall Sears

From the authors' mapRedevelopedPartly retrofittedBrookfield, WI

Partial Redeveloped in 2019. · from the fields below

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Brookfield Mall Sears — Exterior view of a large commercial building with an empty parking lot under a clear blue sky. · verified by a vision model. Photo: Michael Barera, CC BY-SA 4.0, via Wikimedia Commons.

Site profile10 elements · what this retrofit is built with · tap a chip for the evidence

Place

30,000+ vehicles a day on an adjacent road

This site: 34,978 on USH 018E fhwa-hpms · all sites with this

Bike network nearby

This site: 15 ways openstreetmap · all sites with this

High tornado risk

This site: Relatively High fema-nri · all sites with this

High-income tract ($100k+)

This site: $119,251 census-acs · all sites with this

Low social vulnerability tract (SVI ≤ 0.25)

This site: 0.09 cdc-svi · all sites with this

Walkable block group (EPA ≥ 12)

This site: …index 15.5 epa-walkability · all sites with this

Scale

Building footprint 50,000+ m²

This site: 68,805 m² overture · all sites with this

Strategy

Redeveloped

This site: Partial redevelopment, retail and entertainment record · all sites with this

New use

Entertainment and sports

This site: Partial redevelopment, retail and entertainment arcgis-webmap · all sites with this

Retail (continued)

This site: Partial redevelopment, retail and entertainment arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Brookfield: Brookfield Mall Sears, 2019
• Partial redevelopment, retail and entertainment

Now

Status	Partly retrofittedauthors' map reported
Strategy	Partial Redevelopedauthors' map reported
What is there now	Partial redevelopment, retail and entertainmentauthors' map reported
Retrofit year	2019authors' map reported

Site context

FEMA flood zone	no NFHL polygon at point (unmapped or outside coverage)FEMA NFHL
EPA-regulated facilities within 500 m	9: ABERCROMBIE & FITCH; ABERCROMBIE (KIDS); BEST BUY MOBILE STORE 2715; F AND F TIRE; FIRESTONE STORE 29F3EPA FRS
Census tract 55133201101	5,273 people, 1,377 per sq mi; median household income $119,251; median gross rent $1,843; 35% renters; 2.0% vacant units; 0.0% commute by transitACS 2023 5-year
Walkability (EPA, block group)	index 15.5 of 20; 77 intersections per sq mi; nearest transit stop 479 m; land-use mix 0.88; 153,805 jobs within 45 min by car, 42,921 by transit; 8% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)	4 of 6 daily needs: 0 grocers, 1 schools, 11 parks or playgrounds, 4 health, 0 civic, 18 food and drink; 15 cycleway segments, 68 sidewalk-tagged segmentsOpenStreetMap
Opportunity Zone	noHUD
Housing permits, Waukesha County (WI), 2024	728 units in 5+ unit buildings, 182 in 2–4, 1,007 single-family; 2023: 173 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)	overall percentile 0.09; socioeconomic 0.01; housing and transport 0.37; 5% below 150% of poverty; 2% of households with no vehicleCDC/ATSDR
Other atlas sites nearby	0 within 10 km, 10 within 25 kmcomputed
Overture Maps	no place match; building footprint 68,805 m²Overture (CDLA-Permissive 2.0)
Tract change 2013–2023	population +2% (5,176 → 5,273); median income +33% ($89,950 → $119,251); renters 17% → 35%; median home value +64% ($266,300 → $437,100)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)	relatively low overall (score 54.4); expected annual loss $1.7M; high: tornado, cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km	noneHUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)	25,372 jobs in 1,198 establishments; average annual pay $38,695; employment location quotient 1.03; employment -0.6% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	11,464 jobs; 1,210 in retail trade, 1,163 in accommodation and food (workplace blocks summed to tract 55133201101)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 52th income percentile as adults; 1.9% incarcerated at the 2010 count (145 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	not a low-access tract at 1 mile; 6% of residents more than 1 mile from a supermarket; poverty rate 3.4%; median family income $124,076; 69 SNAP householdsUSDA ERS
Schools	Elmbrook School District (PK-12); 1 public school within 1 mile: Swanson ElementaryNCES EDGE
Elevation	854 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	220 county-logged events: 98 hail, 91 thunderstorm wind, 10 flood, 8 tornado; $102,330,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53005, 2026-09	median list price $556,200 (-5.1% on the year); 36 active listings; median 38 days on market; 10% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	1,236 establishments (-6%); 26,109 jobs (+7%)Census CBP
Housing market in the county	typical home value $502,911 (+6% 1 yr, +31% 5 yr); typical rent $1,871/mo (+5% 1 yr), 2026-09Zillow Research
House price index, tract, 2025	456 (2000 = 100); +4.9% 1 yr, +49% 5 yr, +81% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)	34,978 vehicles a day on USH 018E (principal arterial, 8 lanes); 2,143 trucks; 28 counted segmentsFHWA HPMS

Similar sites

Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 19 km away
Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 19 km away
Parkland Mall, Muskego, WI · Malls · same strategy: redevelop; also in WI; 14 km away
Hilldale Shopping Center, Madison, WI · Malls · same strategy: redevelop; also in WI

Elsewhere on the web

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

retrofit already built

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

County	Waukesha County
Census division	3 · East North Central

Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.

Timeline

2019 Retrofit: redevelop

Sources

Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…) · 2021-01-20

Cite

Retrofit Atlas (2026). "Brookfield Mall Sears, Brookfield, WI." Record m-3c6c09dc30, from the authors' map. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/malls/wi/brookfield-brookfield-mall-sears/ (accessed 2026-10-21).

BibTeX

@misc{retrofitatlas_brookfieldbrookfieldmallsears,
  title = {Brookfield Mall Sears, Brookfield, WI},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/wi/brookfield-brookfield-mall-sears/}},
  year = {2026},
  note = {Record m-3c6c09dc30, release 2026-10-21, tier: curated. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}

How to cite, versioning

Link back

Paste on a project page: <a href="https://retrofitatlas.org/malls/wi/brookfield-brookfield-mall-sears/">Brookfield Mall Sears on Retrofit Atlas</a>

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Record

m-3c6c09dc30 · JSON · source last edited 2026-10-20 · reviewed by a person: not yet

Corrections

Suggest a change. Answered within five working days.

More in Wisconsin

Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed use Centerpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new street

Hilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streets Park Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, office Parkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential Prospect MallMilwaukee, WI · 2013Redeveloped · Redevelopment: mixed use residential

Site profile10 elements · what this retrofit is built with · tap a chip for the evidence

From the authors' mapverbatim, Dunham-Jones and Williamson, 2021

Nowauthors' map

Site contextpublic APIs, see origins; tract and county figures sit at different geographies and are not directly comparable

Similar sitescomputed on size, era, strategy, status, type and place

Elsewhere on the websearch links

Multifamily screen0 points · research only

History and original factsauthors' map

Timelinesources below

Sources1 sources