Malls · Wisconsin

Parkland Mall

From the authors' mapRedevelopedRetrofit builtMuskego, WI

Redeveloped in 2016. · from the fields below

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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

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Site profile10 elements · what this site is built with · tap a chip for the evidence

Finance and pipeline

On Facebook

This site: …https://www.facebook.com/100358877261889 overture · all sites with this

Place

15-minute neighbourhood (5+ of 6 daily needs within 800 m)

This site: 6/6 openstreetmap · all sites with this

Bike network nearby

This site: 53 ways openstreetmap · all sites with this

Grocery within 800 m

This site: 1 stores openstreetmap · all sites with this

High-income tract ($100k+)

This site: $112,379 census-acs · all sites with this

Low social vulnerability tract (SVI ≤ 0.25)

This site: 0.09 cdc-svi · all sites with this

National Register place within 500 m

This site: Muskego State Graded School nps-nrhp · all sites with this

Strategy

Redeveloped

This site: Redevelopment: retail and residential record · all sites with this

New use

Housing

This site: Redevelopment: retail and residential arcgis-webmap · all sites with this

Retail (continued)

This site: Redevelopment: retail and residential arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Muskego: Parkland Mall/Parkland Towne Center, 2016
• Redevelopment: retail and residential

Now

Status	Retrofit builtderived from authors' map (retrofit year present) reported
Strategy	Redevelopedauthors' map reported
What is there now	Redevelopment: retail and residentialauthors' map reported
Retrofit year	2016authors' map reported

Links out

Every link is built from an id this record holds (parcel number, filer CIK, Wikidata item, Census tract, coordinates) or from the name and city typed into a search. Nothing here is a guessed address. Search links are marked search in their source note; commercial listing links are marked for search engines not to follow. Hover a link for why it is here.

Official records (5)

government and regulatory records for this site, built from ids on the record

Census tract 55133201701 profile (data.census.gov)from data.census.gov
Census tract 55133201701 on Census Reporterfrom censusreporter.org
Waukesha County (55133) profile (data.census.gov)from data.census.gov
FEMA flood map (NFHL) at this point (search)from msc.fema.gov
EPA ECHO facilities within 1 milefrom echo.epa.gov

Reference (3)

encyclopedic and research references

Wikimedia Commons photos within 500 mfrom commons.wikimedia.org
Retrofitting Suburbia (book site)from retrofittingsuburbia.com
Muskego, Wisconsin on Wikipediafrom en.wikipedia.org

Place (8)

map and street views by coordinates

Google Mapsfrom google.com
Street Viewfrom google.com
Bing Mapsfrom bing.com
Apple Mapsfrom maps.apple.com
OpenStreetMapfrom openstreetmap.org
Walk Score at this pointfrom walkscore.com
Transitland mapfrom transit.land
USGS National Mapfrom apps.nationalmap.gov

Market (1)

listings and owner pages; commercial, so search engines are told not to follow

LoopNet: for sale in Muskego, WI (search)from city search

News (2)

news searches and archived pages

Google News: “Parkland Mall” (search)from name search
Bing News: “Parkland Mall” (search)from name search

History and original facts

Now called / also known as	Parkland Towne Center
County	Waukesha County
Census division	3 · East North Central

Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.

Planning

No zoning change, subsidy or policy tool recorded for this site.

Site context

FEMA flood zone	no NFHL polygon at point (unmapped or outside coverage)FEMA NFHL
EPA-regulated facilities within 500 m	7: JILLS DRY CLEANERS; MUSKEGO SCHOOL APARTMENTS LLC; O'REILLY AUTO PARTS #3853; OLSON OUTDOOR POWER; SHERWIN-WILLIAMS #3020EPA FRS
Census tract 55133201701	4,600 people, 2,464 per sq mi; median household income $112,379; median gross rent $1,464; 9% renters; 2.5% vacant units; 0.0% commute by transitACS 2023 5-year
Walkability (EPA, block group)	index 9.8 of 20; 72 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.73; 91,903 jobs within 45 min by car; 0% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)	6 of 6 daily needs: 1 grocers, 3 schools, 19 parks or playgrounds, 1 health, 2 civic, 9 food and drink; 53 cycleway segments, 26 sidewalk-tagged segmentsOpenStreetMap
Opportunity Zone	noHUD
National Register places within 500 m	1: Muskego State Graded SchoolNPS
Housing permits, Waukesha County (WI), 2024	728 units in 5+ unit buildings, 182 in 2–4, 1,007 single-family; 2023: 173 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)	overall percentile 0.09; socioeconomic 0.07; housing and transport 0.42; 7% below 150% of poverty; 2% of households with no vehicleCDC/ATSDR
Other atlas sites nearby	0 within 10 km, 7 within 25 kmcomputed
Overture Maps	place The Plaza at Parkland Towne Center (historic_site, confidence 0.41, from Overture, meta); building footprint 7,987 m², 6.506328582763672 mOverture (CDLA-Permissive 2.0)
Website and social	no website listed · social: facebookOverture / Internet Archive
Tract change 2013–2023	population -2% (4,710 → 4,600); median income +44% ($78,333 → $112,379); renters 7% → 9%; median home value +50% ($240,400 → $360,300)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)	relatively low overall (score 46.7); expected annual loss $1.6M; high: cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km	noneHUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)	25,372 jobs in 1,198 establishments; average annual pay $38,695; employment location quotient 1.03; employment -0.6% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	888 jobs; 132 in retail trade, 153 in accommodation and food (workplace blocks summed to tract 55133201701)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 47th income percentile as adults; 3.0% incarcerated at the 2010 count (125 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	low-access at 1 mile, not low-income; 31% of residents more than 1 mile from a supermarket; poverty rate 1.5%; median family income $87,473; 49 SNAP householdsUSDA ERS
Schools	Muskego-Norway School District (PK-12); 1 public school within 1 mile: Bay Lane ElementaryNCES EDGE
Elevation	807 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	220 county-logged events: 98 hail, 91 thunderstorm wind, 10 flood, 8 tornado; $102,330,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53150, 2026-09	median list price $650,000 (+0.0% on the year); 30 active listings; median 36 days on market; 10% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	1,236 establishments (-6%); 26,109 jobs (+7%)Census CBP
Housing market in the county	typical home value $502,911 (+6% 1 yr, +31% 5 yr); typical rent $1,871/mo (+5% 1 yr), 2026-09Zillow Research
House price index, tract, 2025	593 (2000 = 100); +3.3% 1 yr, +47% 5 yr, +78% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)	24,920 vehicles a day on CTH L (principal arterial, 4 lanes); 1,853 trucks; 22 counted segmentsFHWA HPMS

Similar sites

Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 29 km away
Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 26 km away
Grand Avenue Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 23 km away
Brookfield Mall Sears, Brookfield, WI · Malls · same strategy: redevelop; also in WI; 14 km away

Elsewhere on the web

Pages with photos

Parkland Mall: An Early Merchant Development | Mus… patch.com
Parkland Mall Directory – 82 Stores, Hours & Map | Mall… mallfinder.ca
Thieves pepper-spray several people while stealing cellphones in Red ... cbc.ca
Parkland Mall - 6359 50 Avenue, Red Deer AB - Blackstone Comm… blackstonecommercial.com
Parkland Mall - 8 tips from 321 vi… foursquare.com
PARKLAND MALL - Updated July 2026 - 4747 67 Street… yelp.ca
Blackstone Commercial Parkland Mall WITH VO youtube.com

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

retrofit already built

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

Timeline

2016 Retrofit: redevelop

Sources

Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…) · 2021-01-20

Cite

Retrofit Atlas (2026). "Parkland Mall, Muskego, WI." Record m-ddd67f858a, from the authors' map. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/malls/wi/muskego-parkland-mall/ (accessed 2026-10-21).

BibTeX

@misc{retrofitatlas_muskegoparklandmall,
  title = {Parkland Mall, Muskego, WI},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/wi/muskego-parkland-mall/}},
  year = {2026},
  note = {Record m-ddd67f858a, release 2026-10-21, tier: curated. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}

How to cite, versioning