Malls · Wisconsin
Grand Avenue Mall
Opened 1982. Redeveloped · Reinhabited in 2019. Owner of record Chase Tower Wisconsin Realty.
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile10 elements · what this site is built with · tap a chip for the evidence
Single-purpose entity
This site: 100 EAST PROPCO LLC county-parcels · all sites with this3+ other atlas sites within 10 km
This site: 4 within 10 km computed · all sites with this30,000+ vehicles a day on an adjacent road
This site: 77,975 on IH 794W fhwa-hpms · all sites with thisInterstate or freeway within 600 m
This site: IH 794W fhwa-hpms · all sites with thisShrinking county
This site: -2.8% census-acs · all sites with thisRedeveloped
This site: record · all sites with thisReinhabited
This site: record · all sites with thisEntertainment and sports
This site: …new_use field record · all sites with thisHousing
This site: …new_use field record · all sites with thisRetail (continued)
This site: …new_use field record · all sites with thisNow
| Status | Retrofit builtnewtypes-extraction reported |
|---|---|
| Strategy | Redeveloped · ReinhabitedWikipedia no source |
| New uses | entertainment, housing, retailWikipedia no source |
| Retrofit year | 2019newtypes-extraction reported |
| Developer | Hempel Companiesnewtypes-extraction |
| Owner of record | Chase Tower Wisconsin Realtycounty assessor no source |
Links out
Every link is built from an id this record holds (parcel number, filer CIK, Wikidata item, Census tract, coordinates) or from the name and city typed into a search. Nothing here is a guessed address. Search links are marked search in their source note; commercial listing links are marked for search engines not to follow. Hover a link for why it is here.
Official records (8)
government and regulatory records for this site, built from ids on the record
- County GIS parcel record · 3920604110from services3.arcgis.com
- County GIS parcel record · 3920681100from services3.arcgis.com
- County GIS parcel record · 3920605111from services3.arcgis.com
- County GIS parcel record · 3920690113from services3.arcgis.com
- EDGAR full-text search: “Grand Avenue Mall”from city search
- Milwaukee County (55079) profile (data.census.gov)from data.census.gov
- FEMA flood map (NFHL) at this point (search)from msc.fema.gov
- EPA ECHO facilities within 1 milefrom echo.epa.gov
Reference (3)
encyclopedic and research references
- Wikimedia Commons photos within 500 mfrom commons.wikimedia.org
- Retrofitting Suburbia (book site)from retrofittingsuburbia.com
- Milwaukee on Wikipediafrom en.wikipedia.org
Place (8)
map and street views by coordinates
- Google Mapsfrom google.com
- Street Viewfrom google.com
- Bing Mapsfrom bing.com
- Apple Mapsfrom maps.apple.com
- OpenStreetMapfrom openstreetmap.org
- Walk Score at this pointfrom walkscore.com
- Transitland mapfrom transit.land
- USGS National Mapfrom apps.nationalmap.gov
Market (2)
listings and owner pages; commercial, so search engines are told not to follow
- LoopNet: for sale in Milwaukee, WI (search)from city search
- DeadMalls.com · Grand Avenue Mallfrom deadmalls.com
News (2)
news searches and archived pages
- Google News: “Grand Avenue Mall” (search)from name search
- Bing News: “Grand Avenue Mall” (search)from name search
History and original facts
| Opened | 1982newtypes-extraction reported |
|---|---|
| Anchors | 80 tenants |
| County | Milwaukee County |
| Census division | 3 · East North Central |
| Notes | Draft from rclco.com, model-extracted, unreviewed: The Grand Avenue Mall in Milwaukee, WI, opened in 1982, was repositioned by Hempel Companies, including a 52-unit apartment conversion (Plankinton Clover Apartments) that opened in 2019, alongside a new food hall and existing retail. |
Not yet recorded: acres, GLA, original developer, what is there now. Know it? Tell us.
Planning
| No zoning change, subsidy or policy tool recorded for this site. |
Parcels, tax and title
| Parcel | Owner of record | Acres | Use · zoning | Value (appraised · assessed · taxable) | Last sale · deed | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
3920605111all 35 county fields
| Chase Tower Wisconsin Realty | 1.0 | $24.7M (appraised) assessed $24.7M | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3920604110all 34 county fields
| 100 East Propco LLC | 0.6 | $24.6M (appraised) assessed $24.6M | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3920690113all 35 county fields
| Drury Milwaukee LLC | 0.4 | $20.0M (appraised) assessed $19.9M | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3920681100all 34 county fields
| Individual (Name Withheld) | 0.2 | $3.7M (appraised) assessed $3.7M | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Total | 2.1 | $73.0M |
Site context
| Housing permits, Milwaukee County (WI), 2024 | 788 units in 5+ unit buildings, 28 in 2–4, 189 single-family; 2023: 976 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 4 within 10 km, 9 within 25 km: Plankinton Clover (0.0 km); Prospect Mall (3.0 km); Midtown Center Walmart (8.6 km); Bayshore Mall (9.2 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 37,282 jobs in 2,465 establishments; average annual pay $38,321; employment location quotient 0.81; employment -0.9% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 17,342 jobs; 238 in retail trade, 1,639 in accommodation and food (workplace blocks summed to tract 55079014400)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 33rd income percentile as adults; 7.9% incarcerated at the 2010 count (13 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 18.3%; median family income $123,750; 56 SNAP householdsUSDA ERS |
| Schools | Milwaukee School District (PK-12); 7 public schools within 1 mile: Milwaukee Secure Detention Facility; Tenor High; Project STAY-Supporting Teachers and Youth; Cass Street ElementaryNCES EDGE |
| Elevation | 593 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 165 county-logged events: 69 hail, 57 thunderstorm wind, 16 flood, 11 flash flood; $66,841,500 property damage reported; 4 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 53202, 2026-09 | median list price $439,975 (+28.3% on the year); 157 active listings; median 59 days on market; 20% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 2,482 establishments (-9%); 40,096 jobs (-2%)Census CBP |
| Housing market in the county | typical home value $286,344 (+4% 1 yr, +33% 5 yr); typical rent $1,507/mo (+5% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 77,975 vehicles a day on IH 794W (Interstate, 4 lanes); 39 counted segmentsFHWA HPMS |
Summary, model-written
Grand Avenue Mall (Milwaukee, WI), opened 1982, completed retrofit in 2019 under Hempel Companies. New uses: entertainment, housing, retail. Status: built. Adjacent Plankinton Clover (0km) is also built.
Why. Retrofit already built, county population shrank -2.8% 2018–23, housing already in record.
Where it stands. No new opportunity: retrofit completed, housing present, and county population decline noted. Nearby peers (e.g., Prospect Mall, 3km) are also redeveloping.
For a planner
- Adjacent housing project (Plankinton Clover) opened 2019
- County population decline noted in record
For a developer
- Retrofit completed; no new development opportunity
- Housing already part of new use strategy
What we do not know yet
- No current occupancy or financial data provided
- No details on housing mix or retail tenant mix
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 9 km away
- Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 3 km away
- Parkland Mall, Muskego, WI · Malls · same strategy: redevelop; also in WI; 23 km away
- Pritchard Park Mall, Racine, WI · Malls · opened 1981; same strategy: redevelop, reinhabit; also in WI
Elsewhere on the web
Retail history: Grand Avenue Mall on DeadMalls.com photos, field notes and visitor memories since 2000; matched by name and city; nothing copied here
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- county shrank -2.8% 2018–23
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
Timeline
- 1982 Mall opened
- 1982 Opened
- 2019 Plankinton Clover Apartments opened
- 2019 Retrofit: redevelop, reinhabit
Sources
- Retail Reimagined: 8 Ways Retail Spaces are Being Converted and ...
3 quoted sentences
Grand Avenue Mall
the Grand Avenue Mall opened in 1982
The Plankinton Clover Apartments, which opened in 2019
More in Wisconsin
Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed use
Brookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new street
Hilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streets
Park Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential