Industrial sites · Maryland
Procter and Gamble Baltimore Plant
Historic P&G plant retrofitted to office use (2001); no current development opportunity; near closed retail sites; housing market shows declining home values but rising rents. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile6 elements · what this retrofit is built with · tap a chip for the evidence
3+ other atlas sites within 10 km
This site: 9 within 10 km computed · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -13% census-cbp · all sites with thisShrinking county
This site: -6.1% census-acs · all sites with thisUnder 20 acres
This site: 10 acres newtypes-extraction · all sites with thisReinhabited
This site: record · all sites with thisOffice
This site: …new_use field record · all sites with thisNow
| Status | Retrofit builtWikipedia no source |
|---|---|
| Strategy | ReinhabitedWikipedia no source |
| New uses | officeWikipedia no source |
Site context
| Housing permits, Baltimore (Independent City) (MD), 2024 | 1,104 units in 5+ unit buildings, 4 in 2–4, 165 single-family; 2023: 1,749 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 9 within 10 km, 21 within 25 km: The Fishmarket (2.0 km); The Gallery at Harborplace (2.1 km); The Brokerage (2.1 km); Village of Cross Keys (2.4 km); Old Town Mall (2.6 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 13,104 jobs in 1,601 establishments; average annual pay $42,095; employment location quotient 0.38; employment -2.8% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 4,819 jobs; 240 in retail trade, 188 in accommodation and food (workplace blocks summed to tract 24510240100)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 38th income percentile as adults; 3.7% incarcerated at the 2010 count (154 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; 2% of residents more than 1 mile from a supermarket; poverty rate 4.1%; median family income $165,048; 18 SNAP householdsUSDA ERS |
| Schools | Baltimore City Public Schools (PK-12); 4 public schools within 1 mile: Francis Scott Key Elementary/Middle; Wolfe Street Academy; The Crossroads School; Digital Harbor High SchoolNCES EDGE |
| Elevation | 16 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 64 county-logged events: 34 thunderstorm wind, 13 flash flood, 6 flood, 6 hail; $6,692,000 property damage reported; 2 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 21230, 2026-09 | median list price $329,900 (-3.7% on the year); 238 active listings; median 56 days on market; 22% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 1,598 establishments (-13%); 23,927 jobs (+39%)Census CBP |
| Housing market in the county | typical home value $181,356 (-4% 1 yr, +6% 5 yr); typical rent $1,764/mo (+4% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 1,775 vehicles a day on 4515 (major collector, 2 lanes); 2 counted segmentsFHWA HPMS |
Summary, model-written
The Procter & Gamble Baltimore Plant (10 acres) was converted from a soap manufacturing facility to office use by 2001. It is now a built, operational office site. The retrofit is complete, as noted in the 'opp_reasons' ("retrofit already built").
Why. The site is a historic industrial complex (five brick buildings, 1929–1949) listed on the National Register of Historic Places. It is located within 10 km of nine former or operating retail sites (e.g., The Fishmarket, Old Town Mall, The Gallery at Harborplace), but no current tenant data is provided. Housing market trends show a 3.9% year-over-year decline in ZHVI (median home value) but a 3.5% rise in ZORI (rental rates).
Where it stands. The site is not available for new retrofit (status: 'built'). Peer projects with similar 'reinhabit' strategy (e.g., Marley Station Mall, Circle Centre Mall) scored 5.0–5.5. County population decline (-6.1% 2018–2023) is cited as a factor in the opportunity score (0.0). Traffic volume is low (1,775 ADT on a major collector road).
For a planner
- Historic industrial site with existing office conversion
- Nearby retail cluster includes closed sites (e.g., Old Town Mall, 2.6 km away)
- Housing market shows mixed trends: declining home values but rising rents
For a developer
- No current vacancy or development opportunity (retrofit complete)
- Peer projects suggest similar strategy but not applicable here
- Traffic data indicates low-volume access road (1,775 ADT)
What we do not know yet
- 'County shrank' reference is unclear (likely population decline)
- No current tenant or occupancy data
- No details on building condition or cost of retrofit
- No indication of current office demand or vacancy rates
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Marley Station Mall, Baltimore, MD · Malls · same strategy: reinhabit; also in MD; 15 km away
- Aloha Tower Marketplace, Honolulu, HI · Malls · similar size (13 acres); same strategy: reinhabit
- Circle Centre Mall, Indianapolis, IN · Malls · similar size (7.2 acres); same strategy: reinhabit
- Innovation 27, Phoenix, AZ · Big boxes · similar size (8 acres); same strategy: reinhabit
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- county shrank -6.1% 2018–23
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Acres | 10.0newtypes-extraction |
|---|---|
| Original developer | Procter & Gamblenewtypes-extraction reported |
| Anchors | Procter & Gamble |
| County | Baltimore city |
| Census division | 5 · South Atlantic |
| Notes | Draft from Wikipedia, model-extracted, unreviewed: The Procter & Gamble Baltimore Plant, a soap manufacturing complex opened in 1929 and closed in 1994, was converted into the Tide Point office complex by 2001, now housing Under Armour's headquarters. |
Not yet recorded: GLA, year opened, what is there now, retrofit year. Know it? Tell us.
Background
Procter and Gamble Baltimore Plant is a historic factory complex located at Locust Point in Baltimore, Maryland, United States. It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2). These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949). Procter & Gamble's late 1920s decision to locate its second east coast soap manufacturing plant in Baltimore reflects the strengths of Baltimore's industrial infrastructure in the early 20th century.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Timeline
- 1929 Plant opened with Process Building, Soap Chip Building, Bar Soap Building, and Warehouse
- 1994 Procter & Gamble announced closure of Baltimore Plant
- 1999 Plant listed on National Register of Historic Places
- 2001 Conversion to office complex completed
Sources
- Procter and Gamble Baltimore Plant · CC BY-SA 4.0
5 quoted sentences
Procter and Gamble Baltimore Plant
These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).
On January 13, 1994, they announced that the Baltimore Plant was one of four that would be closed.
Procter and Gamble Baltimore Plant was listed on the National Register of Historic Places in 1999.