Retrofit Atlas

Malls · Maryland

Rockville Mall

From the authors' mapRedevelopedRetrofit builtRockville, MD

Opened 1972. Closed 1995. Redeveloped in 2008. · from the fields below

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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

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Site profile19 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline
On FacebookThis site: …https://www.facebook.com/133467350043694 overture · all sites with this
Website aliveThis site: …http://rockvilletownsquare.com overture / http check · all sites with this
Place
100k+ jobs within 45 min by transitThis site: 370,274 epa-walkability · all sites with this
15-minute neighbourhood (5+ of 6 daily needs within 800 m)This site: 6/6 openstreetmap · all sites with this
200+ tax-credit housing units within 1 kmThis site: 320 units in 3 properties hud-lihtc · all sites with this
3+ other atlas sites within 10 kmThis site: 5 within 10 km computed · all sites with this
30,000+ vehicles a day on an adjacent roadThis site: 39,320 on 355 fhwa-hpms · all sites with this
Bike network nearbyThis site: 81 ways openstreetmap · all sites with this
County lost 10%+ of retail establishments since 2012This site: -13% census-cbp · all sites with this
County permitting 2,000+ apartment units a yearThis site: 2,149 units, Montgomery County census-bps · all sites with this
County typical rent $2,000+This site: $2,283/mo zillow · all sites with this
Grocery within 800 mThis site: 3 stores openstreetmap · all sites with this
National Register place within 500 mThis site: Beall-Dawson House nps-nrhp · all sites with this
Renter-majority tractThis site: 80% census-acs · all sites with this
Tract income flat or down since 2013This site: +5% census-acs · all sites with this
Tract population up 25%+ since 2013This site: +28% census-acs · all sites with this
Walkable block group (EPA ≥ 12)This site: …index 15.7 epa-walkability · all sites with this
Strategy
RedevelopedThis site: Redevelopment: mixed use, new streets record · all sites with this
New use
Mixed useThis site: Redevelopment: mixed use, new streets arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

MD, Rockville: Rockville Mall/ Rockville Town Square, 2008
• Redevelopment: mixed use, new streets

Now

StatusRetrofit builtderived from authors' map (retrofit year present) reported
StrategyRedevelopedWikipedia reported
What is there nowRedevelopment: mixed use, new streetsauthors' map reported
Retrofit year2008authors' map reported

Site context

FEMA flood zoneX · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m46: A & M AUTO SERVICE; A G & M MACHINE SHOP INC; AMPLIGENE BIOTECHNOLOGIES INC; AUTO COOLING CENTER; BEACH BROTHERS PRINTINGEPA FRS
Census tract 240317009015,139 people, 7,848 per sq mi; median household income $82,617; median gross rent $2,177; 80% renters; 11.9% vacant units; 27.7% commute by transitACS 2023 5-year
Walkability (EPA, block group)index 15.7 of 20; 113 intersections per sq mi; nearest transit stop 54 m; land-use mix 0.55; 207,818 jobs within 45 min by car, 370,274 by transit; 29% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)6 of 6 daily needs: 3 grocers, 3 schools, 17 parks or playgrounds, 2 health, 9 civic, 44 food and drink; 81 cycleway segments, 296 sidewalk-tagged segmentsOpenStreetMap
Opportunity ZonenoHUD
National Register places within 500 m1: Beall-Dawson HouseNPS
Housing permits, Montgomery County (MD), 20242,149 units in 5+ unit buildings, 16 in 2–4, 1,491 single-family; 2023: 1,840 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)overall percentile 0.72; socioeconomic 0.51; housing and transport 0.83; 21% below 150% of poverty; 30% of households with no vehicleCDC/ATSDR
Other atlas sites nearby5 within 10 km, 47 within 25 km: RedGate Park and Arboretum (2.6 km); White Flint Mall (6.2 km); Casey Rosedale (7.0 km); Rio Residential Project (7.0 km); Lakeforest Mall (8.6 km)computed
Overture Mapsplace Rockville Town Square (shopping_mall, confidence 0.92, from Overture, Overture-signals, meta); building footprint 9,328 m², 11.932868957519531 mOverture (CDLA-Permissive 2.0)
Website and socialrockvilletownsquare.com (alive); archived 2004–2025 (Wayback) · social: facebookOverture / Internet Archive
Attention: Wikipedia page views12,797 since 2015; 2,796 in the last 12 months (+26% vs the prior 12); peak 2026-02 with 302Wikimedia
Tract change 2013–2023population +28% (4,016 → 5,139); median income +5% ($78,917 → $82,617); renters 65% → 80%; median home value +53% ($316,500 → $485,400)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)very low overall (score 7.0); expected annual loss $457,994; high: winter weather; community resilience relatively moderateFEMA NRI
Tax-credit housing within 1 km3 LIHTC properties, 320 units: Rockville Commons (190 units); Main Street Apts. (70 units); Beall S Grant Apartments (60 units)HUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)40,341 jobs in 2,373 establishments; average annual pay $49,993; employment location quotient 0.89; employment -1.8% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 202229,701 jobs; 315 in retail trade, 1,034 in accommodation and food (workplace blocks summed to tract 24031700901)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)children of low-income (25th percentile) families reached the 45th income percentile as adults; 0.8% incarcerated at the 2010 count (284 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)not a low-access tract at 1 mile; poverty rate 15.0%; median family income $105,455; 363 SNAP householdsUSDA ERS
SchoolsMontgomery County Public Schools (PK-12); 6 public schools within 1 mile: Carl Sandburg Center; Julius West Middle; Maryvale Elementary; Richard Montgomery HighNCES EDGE
Elevation436 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025810 county-logged events: 443 thunderstorm wind, 160 flood, 136 flash flood, 55 hail; $30,850,100 property damage reported; 2 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 20850, 2026-09median list price $604,500 (-18.7% on the year); 123 active listings; median 37 days on market; 17% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 20232,358 establishments (-13%); 43,577 jobs (-5%)Census CBP
Housing market in the countytypical home value $606,938 (-0% 1 yr, +10% 5 yr); typical rent $2,283/mo (+1% 1 yr), 2026-09Zillow Research
House price index, tract, 2021417 (2000 = 100); +11.1% 1 yr, +19% 5 yr, +28% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)39,320 vehicles a day on 355 (principal arterial, 6 lanes); 1,105 trucks; 34 counted segmentsFHWA HPMS

Similar sites

  • Laurel Mall, Laurel, MD · Malls · opened 1979; same strategy: redevelop; also in MD
  • Cinderella Mall, Englewood, CO · Malls · opened 1968; closed 1997; same strategy: redevelop
  • Lakeforest Mall, Gaithersburg, MD · Malls · opened 1978; same strategy: redevelop; also in MD
  • Crystal Point Mall, Crystal Lake, IL · Malls · opened 1976; closed 1998; same strategy: redevelop

Elsewhere on the web

Retail history: Rockville Mall on DeadMalls.com photos, field notes and visitor memories since 2000; matched by name and city; nothing copied here

Pages with photos

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

  • retrofit already built
  • median rent $2,030

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Now called / also known asRockville Town Square, Rockville Metro Center
Opened1972Wikidata
Closed1995Wikidata reported
CountyMontgomery County
Census division5 · South Atlantic
NotesWikipedia categories: Demolished shopping malls in the United States

Not yet recorded: acres, GLA, original developer. Know it? Tell us.

Background

Rockville Town Center is a mixed-use area in downtown Rockville, Maryland. Opened in 1995, it replaced the demolished Rockville Mall.

Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.

Timeline

  1. 1972 Opened (Wikidata)
  2. 1995 Closed (Wikidata)
  3. 2008 Retrofit: redevelop

Sources

More in Maryland

Columbia MallColumbia, MD · 2012Partial Redeveloped · Partial redevelopment, mixed use From Vision to Reality:…Francis Scott Key MallFrederick, MDPartial Regreened · Partial regreening, solar roofLaurel MallLaurel, MD · 2015Redeveloped · Redevelopment: mixed use, new streetsMarley Station MallBaltimore, MD · 2013Partial Reinhabited · Partial reinhabitation: data centerParole PlazaAnnapolis, MD · 2009Redeveloped · Redevelopment: mixed useRotunda MallBaltimore, MD · 2013Redeveloped · Redevelopment: mixed use