Strip centers · Georgia
East Cobb Walk
Rezoning approved, Atlantic Residential building housing/mixed-use on 15-acre strip center; county housing market active. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile7 elements · what this retrofit is built with · tap a chip for the evidence
Retrofit in the pipeline
This site: …under construction newtypes-extraction · all sites with this30,000+ vehicles a day on an adjacent road
This site: 38,300 on 5 fhwa-hpms · all sites with thisUnder 20 acres
This site: 15 acres newtypes-extraction · all sites with thisRedeveloped
This site: record · all sites with thisHousing
This site: …new_use field record · all sites with thisMixed use
This site: …new_use field record · all sites with thisRetail (continued)
This site: …new_use field record · all sites with thisNow
| Status | Under constructionnewtypes-extraction reported |
|---|---|
| Strategy | Redevelopment, under constructionWikipedia no source |
| New uses | housing, mixed, retailWikipedia no source |
| Redeveloper | Atlantic Residentialnewtypes-extraction reported |
Planning
| Zoning change | authorizednewtypes-extraction reported |
|---|---|
| Planning notes | Approved by Cobb County Commissioners.Wikipedia no source |
Site context
| Housing permits, Cobb County (GA), 2024 | 389 units in 5+ unit buildings, 72 in 2–4, 1,143 single-family; 2023: 1,673 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 2 within 10 km, 25 within 25 km: Cobb Ctr Mall (5.9 km); Town Center at Cobb (6.9 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 39,512 jobs in 2,399 establishments; average annual pay $49,735; employment location quotient 1.05; employment -1.6% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 15,349 jobs; 421 in retail trade, 772 in accommodation and food (workplace blocks summed to tract 13067030602)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 38th income percentile as adults; 0.7% incarcerated at the 2010 count (202 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | low-access at 1 mile, not low-income; 61% of residents more than 1 mile from a supermarket; poverty rate 7.7%; median family income $120,165; 32 SNAP householdsUSDA ERS |
| Schools | Marietta City School District (PK-12); 3 public schools within 1 mile: Marietta Middle School; West Side Elementary School; Emily Lembeck Early Learning CenterNCES EDGE |
| Elevation | 1,127 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 107 county-logged events: 70 thunderstorm wind, 19 hail, 11 flash flood, 4 tornado; $2,436,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 30060, 2026-09 | median list price $430,000 (-2.1% on the year); 128 active listings; median 56 days on market; 24% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 2,309 establishments (+4%); 41,387 jobs (+16%)Census CBP |
| Housing market in the county | typical home value $421,940 (-2% 1 yr, +18% 5 yr); typical rent $1,762/mo (+2% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 38,300 vehicles a day on 5 (principal arterial, 4 lanes); 1,764 trucks; 40 counted segmentsFHWA HPMS |
Summary, model-written
East Cobb Walk (15 acres, strip center) is under construction as a redevelopment project. Atlantic Residential is the developer, with zoning change authorized by Cobb County Commissioners. New use includes housing, mixed-use, and retail.
Why. Zoning approved, developer active, housing market data shows median rent $1,640 (Zillow, 2026-09). County population grew 3.2% 2018–23. Nearby peers include Cobb Ctr Mall (5.9km, partial) and Town Center at Cobb (6.9km, proposed).
Where it stands. Status: under construction. Zoning change authorized. Housing market metrics (ZHVI $421,940, ZORI $1,762) reflect current conditions. Traffic: principal arterial (4 lanes, 38,300 ADT).
For a planner
- Zoning change approved
- Nearby retail clusters (Cobb Ctr Mall, Town Center at Cobb)
For a developer
- Housing demand metrics available
- 5 similar GA redevelopments in peers list
What we do not know yet
- No completion timeline provided
- No historical tenant data
- No community feedback in record
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- North River Shopping Center, Sandy Springs, GA · Strip centers · similar size (13 acres); same strategy: redevelop; also in GA
- Boisfeuillet Jones Atlanta Civic Center site, Atlanta, GA · Other · similar size (19 acres); same strategy: redevelop; also in GA
- Brookside Office Park, Alpharetta, GA · Office parks · similar size (20 acres); same strategy: redevelop; also in GA
- Brookside One and Brookside Two, Alpharetta, GA · Office parks · similar size (20 acres); same strategy: redevelop; also in GA
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- already in play: under construction, approved, or sold to a developer with housing plans
- county grew 3.2% 2018–23
- median rent $1,640
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Acres | 15.0newtypes-extraction |
|---|---|
| Anchors | $1 thrift store, cleaners, community church |
| County | Cobb County |
| Census division | 5 · South Atlantic |
| Notes | Draft from atlanta.urbanize.city, model-extracted, unreviewed: A dying 15-acre strip center, Sprayberry Crossing, is being redeveloped into East Cobb Walk, a mixed-use project with 234 housing units and 30,000 sqft of commercial/retail space in Marietta. |
Not yet recorded: GLA, year opened, original developer, what is there now, retrofit year. Know it? Tell us.
Sources
- Mixed-use East Cobb Walk breaks ground, replacing aged strip center
1 quoted sentence
Atlantic Residential broke ground this week on a venture called East Cobb Walk
More in Georgia
Cobb Ctr MallSmyrna, GA · 2004Partial Regreened · Partial regreening, parkColumbus Square MallColumbus, GA · 2005Redeveloped · Redevelopment: civicFurniture StoreNorcross, GAReinhabited · Reinhabitation: ethnic mallHouston MallWarner Robins, GA · 2014Reinhabited · Reinhabitation: healthcarePhipps PlazaAtlanta, GA · 2018Partial Redeveloped · Partial redevelopment, mixed use