Retrofit Atlas

Malls · Wisconsin

Villager Mall

From the authors' mapReinhabitedRetrofit builtMadison, WI

Reinhabited in 2011. · from the fields below

Ask who owns this Download dossier (PDF) · early access Download record (JSON) API Share LinkedIn Correct this record

Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.

Map view. No verified photo yet. Send one.

Site profile20 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline
On FacebookThis site: …https://www.facebook.com/574588745966153 overture · all sites with this
Website dead or redirectingThis site: …https://www.shoppingbeldenvillagemall.com overture / http check · all sites with this
Place
15-minute neighbourhood (5+ of 6 daily needs within 800 m)This site: 6/6 openstreetmap · all sites with this
3+ other atlas sites within 10 kmThis site: 4 within 10 km computed · all sites with this
30,000+ vehicles a day on an adjacent roadThis site: 131,682 on USH 012E fhwa-hpms · all sites with this
Bike network nearbyThis site: 29 ways openstreetmap · all sites with this
County permitting 2,000+ apartment units a yearThis site: 3,922 units, Dane County census-bps · all sites with this
Grocery within 800 mThis site: 6 stores openstreetmap · all sites with this
High social vulnerability tract (SVI ≥ 0.75)This site: 0.85 cdc-svi · all sites with this
High tornado riskThis site: Relatively High fema-nri · all sites with this
Interstate or freeway within 600 mThis site: USH 012E fhwa-hpms · all sites with this
Lower-income tract (< $50k)This site: $49,959 census-acs · all sites with this
Opportunity ZoneThis site: 55025001401 hud-oz · all sites with this
Renter-majority tractThis site: 67% census-acs · all sites with this
Tract house prices doubled in 10 yearsThis site: +137% fhfa · all sites with this
Tract income up 60%+ since 2013This site: +77% census-acs · all sites with this
Walkable block group (EPA ≥ 12)This site: …index 14.7 epa-walkability · all sites with this
Strategy
ReinhabitedThis site: Reinhabitation, government office record · all sites with this
New use
Civic and governmentThis site: Reinhabitation, government office arcgis-webmap · all sites with this
OfficeThis site: Reinhabitation, government office arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Madison: Villager Mall/The Village on Park St, 2011
• Reinhabitation, government office

Now

StatusRetrofit builtderived from authors' map (retrofit year present)
StrategyReinhabitedauthors' map
What is there nowReinhabitation, government officeauthors' map
Retrofit year2011authors' map

Site context

FEMA flood zoneX · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m8: BERNIE WEDIG SERVICE CENTER (FORMER); CENTRO HISPANO INC SITE; HOKANSON AUTO CO INC (FORMER); MASTERGRAPHICS INC; PARK ST QUIKMART FRANCOISEPA FRS
Census tract 550250014016,554 people, 4,116 per sq mi; median household income $49,959; median gross rent $1,145; 67% renters; 1.3% vacant units; 3.9% commute by transitACS 2023 5-year
Walkability (EPA, block group)index 14.7 of 20; 61 intersections per sq mi; nearest transit stop 599 m; land-use mix 0.79; 64,381 jobs within 45 min by car, 86,293 by transit; 6% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)6 of 6 daily needs: 6 grocers, 5 schools, 29 parks or playgrounds, 3 health, 9 civic, 7 food and drink; 29 cycleway segments, 71 sidewalk-tagged segmentsOpenStreetMap
Opportunity Zoneyes, tract 55025001401 (rural)HUD
Housing permits, Dane County (WI), 20243,922 units in 5+ unit buildings, 147 in 2–4, 1,408 single-family; 2023: 3,480 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)overall percentile 0.85; socioeconomic 0.80; housing and transport 0.94; 35% below 150% of poverty; 5% of households with no vehicleCDC/ATSDR
Other atlas sites nearby4 within 10 km, 5 within 25 km: Glenway Golf Course (3.8 km); East Towne Mall (3.8 km); Hilldale Shopping Center (5.9 km); Westgate Mall (6.3 km)computed
Overture Mapsplace The Village on Park Street (community_center, confidence 0.92, from Overture, Overture-signals, meta); building footprint 8,960 m², 6.1176371574401855 mOverture (CDLA-Permissive 2.0)
Website and socialwww.shoppingbeldenvillagemall.com (down or redirecting, status 405) · social: facebookOverture / Internet Archive
Tract change 2013–2023population +9% (6,022 → 6,554); median income +77% ($28,295 → $49,959); renters 77% → 67%; median home value +37% ($154,300 → $211,200)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)relatively low overall (score 46.8); expected annual loss $1.3M; high: tornado, hail, cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km2 LIHTC properties, 120 units: Parker Place (70 units); Burr Oaks Senior Housing (50 units)HUD LIHTC
Retail trade in the county, 2012 to 20231,620 establishments (-4%); 32,787 jobs (+11%)Census CBP
Housing market in the countytypical home value $467,783 (+3% 1 yr, +29% 5 yr); typical rent $1,792/mo (+2% 1 yr), 2026-09Zillow Research
House price index, tract, 2025462 (2000 = 100); +3.1% 1 yr, +71% 5 yr, +137% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)131,682 vehicles a day on USH 012E (freeway or expressway, 6 lanes); 8,794 trucks; 23 counted segmentsFHWA HPMS

Similar sites

  • Glenway Golf Course, Madison, WI · Golf courses · same strategy: reinhabit; also in WI; 4 km away
  • Park Plaza Mall, Oshkosh, WI · Malls · same strategy: reinhabit; also in WI
  • Rapids Mall, Wisconsin Rapids, WI · Malls · same strategy: reinhabit; also in WI
  • Plankinton Clover, Milwaukee, WI · Malls · same strategy: reinhabit; also in WI

Elsewhere on the web

Pages with photos

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

  • retrofit already built
  • county grew 6.6% 2018–23

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Now called / also known asThe Village on Park St
CountyDane County
Census division3 · East North Central

Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.

Timeline

  1. 2011 Retrofit: reinhabit

Sources

More in Wisconsin

Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed useBrookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new streetHilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential