Malls · Wisconsin
Plankinton Clover
Retrofit to housing underway (permits show 788+ units), but no project details or population decline context provided. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile7 elements · what this retrofit is built with · tap a chip for the evidence
3+ other atlas sites within 10 km
This site: 4 within 10 km computed · all sites with this30,000+ vehicles a day on an adjacent road
This site: 77,975 on IH 794W fhwa-hpms · all sites with thisInterstate or freeway within 600 m
This site: IH 794W fhwa-hpms · all sites with thisShrinking county
This site: -2.8% census-acs · all sites with thisReinhabited
This site: record · all sites with thisHousing
This site: …new_use field record · all sites with thisMixed use
This site: …new_use field record · all sites with thisNow
| Status | Retrofit builtWikipedia no source |
|---|---|
| Strategy | ReinhabitedWikipedia no source |
| New uses | housing, mixedWikipedia no source |
Site context
| Housing permits, Milwaukee County (WI), 2024 | 788 units in 5+ unit buildings, 28 in 2–4, 189 single-family; 2023: 976 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 4 within 10 km, 9 within 25 km: Grand Avenue Mall (0.0 km); Prospect Mall (3.0 km); Midtown Center Walmart (8.6 km); Bayshore Mall (9.2 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 37,282 jobs in 2,465 establishments; average annual pay $38,321; employment location quotient 0.81; employment -0.9% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 17,342 jobs; 238 in retail trade, 1,639 in accommodation and food (workplace blocks summed to tract 55079014400)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 33th income percentile as adults; 7.9% incarcerated at the 2010 count (13 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 18.3%; median family income $123,750; 56 SNAP householdsUSDA ERS |
| Schools | Milwaukee School District (PK-12); 7 public schools within 1 mile: Milwaukee Secure Detention Facility; Tenor High; Project STAY-Supporting Teachers and Youth; Cass Street ElementaryNCES EDGE |
| Elevation | 593 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 165 county-logged events: 69 hail, 57 thunderstorm wind, 16 flood, 11 flash flood; $66,841,500 property damage reported; 4 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 53202, 2026-09 | median list price $439,975 (+28.3% on the year); 157 active listings; median 59 days on market; 20% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 2,482 establishments (-9%); 40,096 jobs (-2%)Census CBP |
| Housing market in the county | typical home value $286,344 (+4% 1 yr, +33% 5 yr); typical rent $1,507/mo (+5% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 77,975 vehicles a day on IH 794W (Interstate, 4 lanes); 39 counted segmentsFHWA HPMS |
Summary, model-written
Plankinton Clover mall in Milwaukee (built, status: built) is being redeveloped under a 'reinhabit' strategy, converting to housing and mixed use. The record confirms retrofit construction is complete. Within 10km, it shares a cluster with 3 other built malls (Grand Avenue Mall 0km away, Prospect Mall 3km, Bayshore Mall 9.2km) and one approved Walmart (Midtown Center, 8.6km). Housing market data shows ZHVI at $286,344 (2026-09) with 3.7% annual growth. Recent permits (2023-2024) show 788+ five-unit housing units approved in 2024, reflecting active residential conversion. Retail activity declined 9.2% in stores (2012-2023) and 2.3% in employment. Traffic data shows heavy highway access (IH 794W, 77,975 ADT). The record notes 'county shrank -2.8% 2018-23' but does not specify if this refers to population or another metric. No details on the retrofit project's scale or timeline are provided. Peer comparisons include 5 other WI malls with 'reinhabit' strategy, but no specific project outcomes are shared.
Why. Assessment strictly uses record data. 'County shrank' metric is unverified (not specified as population). No retrofit project details beyond 'already built'.
Where it stands. Retrofit conversion is active (permits show housing starts), but no project-specific outcomes or population decline context are provided.
For a planner
- Proximity to 3 built malls (0-9km) and highway access (IH 794W) noted. Housing market shows growth, but retail decline is ongoing.
For a developer
- Active residential permits (788+ units in 2024) confirm housing demand. No project cost or timeline data available. Peer strategy matches but no success metrics provided.
What we do not know yet
- 'County shrank' metric unknown (population? economy?). No retrofit project details (scale, cost, timeline). Retail decline trend not addressed in new use.
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Grand Avenue Mall, Milwaukee, WI · Malls · same strategy: reinhabit; also in WI; 0 km away
- Park Plaza Mall, Oshkosh, WI · Malls · same strategy: reinhabit; also in WI
- Rapids Mall, Wisconsin Rapids, WI · Malls · same strategy: reinhabit; also in WI
- Villager Mall, Madison, WI · Malls · same strategy: reinhabit; also in WI
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- county shrank -2.8% 2018–23
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Anchors | Orange Julius, Sunglass Hut |
|---|---|
| County | Milwaukee County |
| Census division | 3 · East North Central |
| Notes | Draft from untappedjournal.com, model-extracted, unreviewed: A former department store turned indoor shopping mall in Milwaukee was converted into the 54-unit Plankinton Clover apartments in 2019. |
Not yet recorded: acres, GLA, year opened, original developer, what is there now, retrofit year. Know it? Tell us.
Sources
- What Dead Malls, Office Parks, and Big-Box Stores Can Do for ...
1 quoted sentence
Plankinton Clover