Retrofit Atlas

Malls · Georgia

Gwinnett Place Mall site

Imported, unreviewedRedevelopedRetrofit proposedDULUTH, GA

Redevelopment, proposed in 2023.

Status nowRetrofit proposednewtypes-extraction reported
What it becamecivic, housing, mixed, office, other, park, retailWikipedia no source
Site size106 acresnewtypes-extraction reported
Last sale$11.5M · 2026public reporting
Retrofit year2023newtypes-extraction reported
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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

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Site profile13 elements · what this site is built with · tap a chip for the evidence

Former anchors
Macy'sThis site: Macy's wikipedia · all sites with this
SearsThis site: Sears wikipedia · all sites with this
Finance and pipeline
Retrofit in the pipelineThis site: …proposed newtypes-extraction · all sites with this
Sold since 2020This site: 2024 Gwinnett County research-deals · all sites with this
Place
3+ other atlas sites within 10 kmThis site: 7 within 10 km computed · all sites with this
Scale
60+ acre siteThis site: 106 acres newtypes-extraction · all sites with this
Strategy
RedevelopedThis site: …dense, mixed-use activity center that is well connected, green and walkable record · all sites with this
New use
Civic and governmentThis site: …new_use field newtypes-extraction · all sites with this
HousingThis site: …new_use field newtypes-extraction · all sites with this
Mixed useThis site: …dense, mixed-use activity center that is well connected, green and walkable newtypes-extraction · all sites with this
OfficeThis site: …new_use field newtypes-extraction · all sites with this
Park and open spaceThis site: …new_use field newtypes-extraction · all sites with this
Retail (continued)This site: …new_use field newtypes-extraction · all sites with this

All elements and lists · Trends

Now

StatusRetrofit proposednewtypes-extraction reported
StrategyRedevelopment, proposedWikipedia no source
New usescivic, housing, mixed, office, other, park, retailWikipedia no source
What is there nowdense, mixed-use activity center that is well connected, green and walkablenewtypes-extraction reported
Retrofit year2023newtypes-extraction reported
DeveloperUrban Redevelopment Agency of Gwinnett Countynewtypes-extraction

History and original facts

Now called / also known asGwinnett Place Mall
Acres106newtypes-extraction
Gross leasable area562,000 sq ftnewtypes-extraction reported
AnchorsMacy's, Sears, Macy’s, Mega Mart, Beauty Master
Census division5 · South Atlantic
NotesDraft from gwinnettforum.com, model-extracted, unreviewed: The Gwinnett Place Mall site is undergoing a major redevelopment by the Urban Redevelopment Agency of Gwinnett County into a dense, mixed-use activity center, including a transit center.

Not yet recorded: year opened, original developer. Know it? Tell us.

Planning

Public purchase or subsidyFederal Transit Administrationnewtypes-extraction
Planning notesApproved by Board of Commissioners.Wikipedia no source

Deals and debt

DateEventPricePartiesSource
2026Sold$11.5M closedUrban Redevelopment Agency of Gwinnett Countynorthgwinnettvoice.com
2025Sold$11.5M closedUrban Redevelopment Agency of Gwinnett CountyGwinnett County
2024Sold$16.5M closedGwinnett CountyBisnow
2021Sold—Gwinnett Countynorthgwinnettvoice.com
Sold$11.5M closedGwinnett County’s Urban Redevelopment Agencythegeorgiasun.com

Securitised debt and public filers

As reported by the owner

Property tables from the owner's annual report (Form 10-K, Item 2) on EDGAR, one row per filing year. GLA, occupancy and anchors are the filer's own figures at that year end; “leased” counts signed leases, “occupied” counts open stores; ownership is the filer's share. Matched by name and place, unreviewed; the verbatim table row is in sec_facts.csv.

Year endFilerName in filingGLA sq ftOccupancyYearsShareSales psfAnchors listed
2009Simon Property Group 10-K, 2010-02-25Gwinnett Place Duluth, GA
match: name-city		1,279,51681.4% occupiedacquired 199875.0%
Fee		Belk, JCPenney, Macy's, Sears, Eastern Wells Market

Site context

Other atlas sites nearby7 within 10 km, 35 within 25 km: Medley (4.6 km); Venture Mall (5.7 km); 3585 Engineering Drive (8.0 km); Summit at Peachtree Parkway (8.0 km); 1980s office building (8.0 km)computed
Retail trade in the county, 2025 (BLS QCEW)48,459 jobs in 3,080 establishments; average annual pay $44,729; employment location quotient 1.26; employment +1.4% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 20221,640 jobs; 151 in retail trade, 139 in accommodation and food (workplace blocks summed to tract 13135050234)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)children of low-income (25th percentile) families reached the 51st income percentile as adults; 1.9% incarcerated at the 2010 count (344 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)low-access at 1 mile, not low-income; 17% of residents more than 1 mile from a supermarket; poverty rate 7.9%; median family income $93,500; 140 SNAP householdsUSDA ERS
SchoolsGwinnett County School District (PK-12); 2 public schools within 1 mile: Duluth High School; Coleman Middle SchoolNCES EDGE
Elevation1,090 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025185 county-logged events: 143 thunderstorm wind, 20 hail, 11 lightning, 10 flash flood; $9,907,700 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 30096, 2026-09median list price $436,750 (+2.5% on the year); 162 active listings; median 43 days on market; 21% with a price cutRealtor.com Research

Summary, model-written

Gwinnett Place Mall site (106 acres, 562k sqft GLA) in Duluth, GA, is proposed for redevelopment. The Urban Redevelopment Agency of Gwinnett County (URAG) is the developer, with a 2023 plan approved by the Board of Commissioners. Key transactions include URAG purchasing 39 acres in 2021, acquiring additional parcels (including former Macy’s and Sears sites) through 2026, and securing Federal Transit Administration public subsidy. The site will become a dense, mixed-use activity center with civic, housing, office, retail, and park uses. Within 10km, 7 projects are proposed or built, including Venture Mall (built) and 5 other proposed developments. Peer comparisons show 6 similar redeveloping malls in GA and other states, with scores based on size, strategy, and location. No final ownership details or construction timeline are specified beyond 2026 closing dates for land purchases.

Why. The site is in a cluster of 7 nearby projects within 10km, with URAG actively acquiring parcels since 2021 to implement a proposed mixed-use redevelopment plan. The Federal Transit Administration subsidy supports transit-oriented development.

Where it stands. Status: Proposed. Development timeline spans 2021–2026 with land acquisitions ongoing. Final ownership structure not confirmed beyond URAG’s role as developer and buyer of parcels.

For a planner

  • 106-acre site in Duluth, GA
  • 7 nearby projects within 10km
  • Transit-oriented development approved
  • Mixed-use strategy (civic, housing, retail, park)

For a developer

  • URAG is acquiring parcels through 2026
  • Federal Transit Administration subsidy secured
  • Peer sites show similar redevelopments in GA
  • No final ownership or construction start date specified

What we do not know yet

  • No final ownership details
  • No construction timeline beyond 2026
  • No subsidy amount specified
  • No current tenant or project design details

Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

Similar sites

  • North DeKalb Mall, Decatur, GA · Malls · similar GLA (635,000 sq ft); same strategy: redevelop; also in GA
  • Concord Mall, Elkhart, IN · Malls · similar size (80 acres); similar GLA (528,300 sq ft); same strategy: redevelop
  • Twin Peaks, Longmont, CO · Malls · similar size (75 acres); similar GLA (555,919 sq ft); same strategy: redevelop
  • North Point Mall, Alpharetta, GA · Malls · similar size (100 acres); same strategy: redevelop; also in GA

Elsewhere on the web

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Timeline

  1. 2021 Urban Redevelopment Agency initially purchased a 39-acre portion
  2. 2021 County purchased 39 acres of mall site
  3. 2023 Board of Commissioners approved redevelopment plan
  4. 2023 Retrofit: redevelop
  5. 2024 Additional 23 acres purchased (former Macy's site)
  6. 2024 Gwinnett County purchased former Macy's department store
  7. 2024 County acquired 23 acres, including the former Macy’s properties
  8. 2025 Gwinnett Place Transit Center approved
  9. 2025 Purchase of former Sears site approved
  10. 2025 Gwinnett County approved purchase of former Sears site at Gwinnett Place Mall
  11. 2026 Gwinnett Place Transit Center approved by Board of Commissioners
  12. 2026 Purchase of former Sears property closes
  13. 2032 Gwinnett Place Transit Center projected to be completed

Sources

More in Georgia

Buford Clairmont MallBuford Clairmont MallChamblee, GA · 2000Reinhabited · Reinhabitation: ethnic mallCobb Ctr MallCobb Ctr MallSmyrna, GA · 2004Partial Regreened · Partial regreening, parkColumbus Square MallColumbus, GA · 2005Redeveloped · Redevelopment: civicFurniture StoreNorcross, GAReinhabited · Reinhabitation: ethnic mallHouston MallWarner Robins, GA · 2014Reinhabited · Reinhabitation: healthcarePhipps PlazaPhipps PlazaAtlanta, GA · 2018Partial Redeveloped · Partial redevelopment, mixed use